Jenn Ferrier, Head of Marketing at independent marketing agency Boutique, shares an insight into its upcoming Home & Garden Conference 2025 and why you need to be there.
Tell us a little more about Boutique and your upcoming annual conference
As specialists in the (Home Interiors) sector we launched B@HOME last year to bring a sharper focus on the industry. Under B@Home, we run several initiatives, including our annual Home & Garden Conference and our Home Masters club, which launched in London in April to complement our established Northern group. This is in addition to a number of reports focused on the sector, including The Home Report, providing valuable insights to the sector
You can look at Boutique’s back catalogue and newly released Home Report and Fitted Furniture report on their website – https://weareboutique.co.uk/home-reports/
Now in its fourth year, the Home & Garden Conference has become a cornerstone event for the industry, bringing together brands, experts, and thought leaders to share knowledge, discuss key trends, and make new connections.
What makes our conference truly unique is its pure focus on learning and sharing—completely free from sales pitches. With a complete focus on Home & Garden, it’s no surprise that so many brands return year after year.
Our line-up is carefully curated, blending expert partners and brand leaders who share openly and candidly with the room. As we are so close to the sector, we understand what’s on our audience’s minds, allowing us to evolve the agenda based on what we know they want to hear and from whom.
Las year, we sold out and received an incredible response: 100% of attended rated us 4 or 5 stars, as well as every single one saying they would attend again, which was a real ‘pinch me’ moment! To us, that’s a testament to the quality of the content and the unique energy that the conference has.
Why should brands consider coming to the Home & Garden Conference?
Focused Content for the Home & Garden Sector: A full day dedicated to the challenges and opportunities in your industry.
Networking: Connect with peers and industry experts in the sector.
Proven Success: 100% of last year’s attendees who completed our post-event survey gave us 4 or 5 stars, and every single one said they would return.
Hear from the Best: A leading brand in the Home & Garden space will share their story of growth.
In-Depth Panels: Gain insights from two engaging panels tackling the latest industry trends and challenges.
Something New: We’re introducing exciting new elements this year that will add an opportunity for brands to receive some free 1:1 advice from channel experts.
You have just launched a new piece of research ‘Changing Rooms, Changing Minds’ will this be part of the conference line up?
Yes. There will be a session where we will share the highlights from our new primary research we commissioned in partnership with Relish. This session will also focus on the actionable insights for brands and share key takeaways to make a business impact.
Why have you launched and invested in a fresh piece of primary research?
As editors and commentators, we are committed to uncovering the facts, doing the legwork to analyse existing knowledge and engaging with brands to understand the sector even more. However, we found a critical gap: while much of the research focussed on consumer behaviour when it comes to home improvement activities or things like product purchase frequency, there was little exploration into how consumers actually enter the market, how they discover and research brands and critically, how they ultimately choose which brand to buy.
As this knowledge is so key to helping brand engage with target consumers this session will be a key part of our conference line-up.
The Home & Garden Conference takes place on 18 June 2025 at The Terrace, 3 Wellington Place, Leeds, LS1 4AP. The event starts at 10am and runs until 4pm, which is followed by a networking and after-party social from 4:30pm – 6:30pm. Tickets are available from the below link:
