Award-winning US bedding brand Purecare continues the conversation on the importance of wellness and why its products are the perfect match to this growing demand.
Over recent years, the UK market has seen a shift to wellness and wellbeing with consumers taking more time to understand products across various categories to better impact their lives. One such sector is sleep. According to research conducted by YouGov last year, sleeping habits play a crucial indicator and defining factor of an individual’s overall health.
YouGov polled adults in Great Britain on whether they are getting the ideal amount of sleep they’d like and the steps they’re taking to improve their sleep quality. Data from the survey revealed that three-fifths of Britons would ideally like to get eight hours or more of sleep a night (77%). However, only about a quarter of Britons say they get more than eight hours of sleep at night (25%), which creates a gap between the amount of sleep Britons hope to get and actually get.
The data also touched on actions on how consumers are improving their sleep with the top result being to upgrade their bedding for more comfort (40%), alongside going to bed at the same time every night (also 40%) to improve their sleep quality.
Further research suggests that sleeping well remains a high priority for consumers following better overall health, with many saying their sleep needs are unmet. In the latest Shopify Health and Wellness Trends 2025 report, consumers are prioritising high-quality sleep, looking to invest in innovative products, tech and lifestyle changes. “Partnering with other brands in the sleep industry can help you get in front of the right target audience. For example, a mattress brand could partner with an app developer or smart fitness equipment brand,” the report highlighted.
The UK wellness market has seen significant growth since the Covid pandemic. In 2022, the wellness industry reached 131% of its pre-pandemic (2019) market value, ranking first globally, according to data from the Global Wellness Institute (GWI). The UK was also one of the two fastest-growing wellness markets since 2020, growing 19.4% annually, just behind Mexico at 25.2%.
The UK wellness market also hit a record valuation of $170.5 billion (£138.7bn) in the pre-pandemic year of 2019, which has grown to $224 billion (£182bn) in 2022. “The UK has one of the world’s largest, most diverse, and resilient wellness economies. The British public are very sophisticated wellness consumers,” said Katherine Johnston, GWI senior researcher.
The data points to a serious shift in consumer mentality and Purecare’s arrival in the UK has been nothing but perfectly timed. Since its launch back in 2024, the brand has continued to raise awareness of the importance of wellness and how its products meet these demands. “With every fiber of our being – with every stitch of our fabric – we care about the wellbeing of everybody and every body,” says Johan Bosman, Senior Vice President of Global Business Development.
“We start with the most premium materials and finesse each product with precision-fit™ design features before finishing with outstanding quality control. From our award-winning aromatherapy-enhanced mattress protection, to supple sheets and patented pillows, our products are designed to take care of you.”
Following another successful January Furniture Show 2025, the brand has continued to make waves in the bedding industry with its award-winning mattress protectors, bamboo sheets, innovative pillows and more, as Paul Lake, Purecare UK and Europe, explains: “Retailers were particularly impressed with our new Bamboo Silk sheet range, as well as our award-winning mattress protectors and cooling pillows.
“Having secured our position as the only official mattress protector supplier to the AIS Buying Group in the Beds Category and an approved supplier to the Minerva Buying Group, Purecare remains a trusted leader in the sleep solutions industry. We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.”
As Paul highlighted, Purecare’s brand-new Bamboo Silk sheet range has been a resounding success from launch. Designed with a “perfect blend” of softness, durability, and breathability, these sheets offer a luxurious sleep experience while supporting overall wellness. Made from eco-friendly bamboo silk, the range is naturally hypoallergenic, moisture-wicking, and temperature-regulating, ensuring a cool and comfortable night’s rest.
Maintaining its winning formula for sleep wellness, while building on its reputation for sleep-enhancing innovation, Purecare also showcased its award-winning mattress protectors and pillows, reaffirming its commitment to quality and customer satisfaction. The brand’s OmniGuard Advance Mattress Protector, which recently received the prestigious Good Housekeeping Award, offers “superior protection and breathable design”, while Purecare’s Advanced Cooling Pillow Collection – the brand’s cutting-edge cooling pillows – offers retailers a variety of options tailored to different sleep styles.
“Our Nano Memory Foam Pillow is infused with Memory Foam Crumb and PureCool thermoregulating fabric. This pillow delivers optimal comfort while ensuring temperature regulation for a consistently cool sleep environment,” Paul added. “Our Groove Contouring Memory Foam Pillow is designed with front sleepers in mind. This pillow provides adaptive support with a thinner core and zoned airflow technology for a refreshing sleep experience.
“Meanwhile, our Wave Pillow features dual layers of Gel Memory Foam and Memory Foam. This pillow is tailored for side and back sleepers, delivering targeted pressure relief and a luxuriously cool-to-the-touch surface.”
Purecare will be exhibiting at this month’s INDX Beds & Bedroom Show, which takes place from 29-30 April 2025 at Cranmore Park in Solihull. For retailers looking to enhance their product offerings with Purecare’s award-winning sleep essentials, please contact sales@purecarehome.co.uk for more information.
