Soon to be 120 years old, Hypnos made its mark at the recent Bed Show, where it kickstarted celebrations for a wealth of key milestones, including the launch of two luxury collections and a new inspiring website with an engaging bed configurator.
The British bedmaker has a legacy of creating supremely comfortable beds for the wellbeing of both people and the planet, and in 2024, will celebrate 95 years as a Royal Warrant holder, 13 years of carbon neutrality, and 5 years working with the Eden Project.
The new Legacy mattress collection is a testament to Hypnos’ bedmaking excellence, combining expert craftmanship and ethical materials with unparalleled comfort and style.
With six different models and two tensions available, retailers can offer a unique sleep experience. Featuring British-farmed RWS wool, each hand side-stitched mattress comes with a soft viscose sleep surface, giving it a beautiful sheen and domed appearance.
The most premium Legacy models feature the new 10-turn ReActivePro Duo™ pocket spring system, which provides graduated foundational support for a responsive feel together with a deeper border and plumper mattress.
Demonstrating its bespoke upholstery skills, Hypnos also showcased five new headboard designs and fabric selections, including fabrics from Zoffany, Harlequin, and Linwood.
Hypnos were proud to launch their new Eden Project Collection created in collaboration with the Eden Project. This exclusive collection features up to 13 plant-based materials, including banana, orange and pineapple fibres, and a seaweed-infused viscose sleep surface.
Hypnos is one of only seven brands to work with the Eden Project, a unique partnership which champions community support, education on sustainable living, and has influenced product design.
Concept bed ‘Project Zero 2023’ focused on ‘Zero Waste’ and promoting resource efficiency – designed for longevity, comfort, and circularity, featuring materials that can be replaced, repaired, and recycled, with elements returned to the original manufacturer for repurposing.
David Baldry, Group Managing Director, commented: “The Bed Show is always a fantastic industry event, we enjoyed kickstarting our celebrations for 120 years of British bedmaking with our customers. It was great seeing so many people enjoy the new collections and of course ‘The Most Comfortable Helter-Skelter’ – our play on circularity and a nod to our British heritage.
“Our mission to inspire everyone to sleep more sustainably and comfortably runs through everything we do. In collaboration with the Eden Project, we have created a one-of-a-kind collection, appealing to consumers who are keenly attuned to both luxury and comfort together with sustainability.”
