Swedish furniture retailer IKEA has revealed signage plans ahead of its opening in Brighton.

In a planning application to Brighton & Hove City Council, Ingka Group, which acquired the Churchill Square Shopping Centre back in 2023, is seeking approval for the installation of signage and digital advertising screens.

Ingka Group’s Ingka Centres division acquired the retail centre for an estimated sum of £145m as it continues to invest in bringing its furniture stores into city centres.

IKEA will open a new store focussed on smaller items in the former Debenhams unit, with an official opening date not yet confirmed other than later this year.

The planning application for Churchill Square’s signage said: “The proposal seeks advertisement consent for the installation of a series of signage (both illuminated and non-illuminated) across entrances and façades at Churchill Square Shopping Centre.

“The application relates to the erection of LCD screens and upgraded fascia at both northern entrances and associated towers to the Churchill Square Shopping Centre.

“In addition, consent is sought for the relocation of the existing Churchill Square banner and new IKEA signs along Russell Road.

“Consent is not sought for signage within the Shopping Centre’s curtilage, and within the ownership boundary. These are, however, submitted alongside the application for additional context of the rebranding, watermarked “For Information Only”.

“The proposed works seek to modernise the Churchill Square Shopping Centre and facilitate its rebranding to ensure the continued vitality of Churchill Square as the designated primary Regional Shopping Centre.”