Within a hugely uncertain global context, the 2025 edition of the Salone consolidated the results achieved in 2023, when Euroluce was last held.
Informing the agenda for 2026, the highest ever percentage of foreign professionals was testament to the key role of the trade fair, which offered new business opportunities to 151 countries.
The 2025 edition of the Salone del Mobile (63rd edition) – which opened against a backdrop of strong market turbulence – notched up 302,548 presences, a figure in line with the Euroluce 2023 (a Biennial exhibition), confirming the key role of the event, which this year turned the international spotlight on 2,103 exhibitors from 37 countries with an unparalleled offering.
Complementing it was a Cultural Programme, which generated new visions of the future, beyond the challenges. The positive data was fuelled by foreign professionals, accounting for 68% of attendees. The initial results of the Survey conducted by Native Strategy for the fourth consecutive year (sample group of 475 exhibitors) showed that all indicators were stable. The visitor satisfaction index stood at 88%, while the exhibitors’ intention to return index stood at 94%.
The ranking by country of origin for the 2025 edition confirmed China in first place, evidencing a slight drop compared to 2023, which becomes net compared to the 2024 attendance figures, the sign of an economy that is facing internal and external structural challenges. This figure was balanced out by the overall stability in European professional numbers, in line with the export value of the Italian furnishing macrosystem to the world’s leading single market (around 10 billion euros in 2024, 51% of the total).
Germany took second plae in the Top 10, seeing strong growth, followed by two of the best performing 2024 furniture macrosystem export markets, Spain (5,423 professionals; exports +4.1%) and Poland (5,325 professionals; exports +9.1%). They were followed by Brazil, Russia, France, the United States, India and Switzerland.
Maria Porro, President of the Salone del Mobile.Milano had this to say: “The 63rd edition of the Salone del Mobile was a beacon in a 2025 riddled with global challenges: it demonstrated strength and shared vision. The around 302,548 presences were testament to the centrality of the event in creating connections between over 2,100 exhibitors from 37 countries and a community that has chosen Milan.
“The sector demonstrated yet again that quality and innovation in process and product are key ingredients in an increasingly challenging international competition. In line with expectations, Euroluce redefined the future of lighting design, creating a boost in competitivity between cutting-edge Italian companies – with over 80% of total turnover generated from abroad – and 45% of foreign companies, leading the sector.
“SaloneSatellite celebrated 700 emerging talents, opening up new reflections on the possible interactions between craftsmanship and industrial design. The Cultural Programme also hit the mark, creating new cultural bridges. Over the last few days we have tried to build new lines of thought, together with some of the most visionary protagonists of the contemporary. Now we look forward to 2026 with determination: new, great challenges await us next year.
“Our promise is to work on an even more inclusive format, with a focus on SMEs and on emerging markets. We will do this hand-in-hand with the industry, with the aim of turning difficulties into opportunities. Together with the Italian and European institutions, from which we expect concrete answers in favour of a strategic sector not only for Sistema Italia.
“Together with Milan, which has seen a constant 10% increase in arrivals since January 2025, there must be a commitment to identifying and guaranteeing a new balance for best welcoming people staying in the city on holiday or on business. The Salone creates lasting value for the benefit of a multitude of stakeholders.
“I think the time has come for everyone, on both a territorial and a national level, to put all the necessary actions in place to enable Milan to continue to nurture the success of this unique event in the world, focusing on the quality of the offering and on limiting the distortions that jeopardise its stability, in the field of hospitality, services, and impact on citizens.”
