Independent furniture retailer Fishpools has announced a new partnership with customer personalisation platform Fresh Relevance.

Fishpools has selected the versatile personalisation platform to power personalised experiences for their customers online.

By selecting Fresh Relevance to power personalisation across their website and email marketing, Fishpools will be providing their customers with a more engaging and tailored online experience.

The business will take advantage of the rich feature set within the Fresh Relevance platform, including web personalisation, behavioural targeting and more.

“We’re delighted to welcome Fishpools to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.