Independent furniture retailer invests in store refurb

Independent furniture retailer Choice Furniture Superstore (CFS) is undergoing a refurbishment project at its Leicester store.

CFS, which operates online and from its store at Grosvenor Works, is aiming to enhance the customer experience through a significant revamp through its store.

Set to be completed this week, Bilal Alimahomed, Co-Founder at CFS, shared the progress so far and why it’s the right time to invest in a refurb.

“We want to create a better experience for our customers and with new ranges coming in, we wanted to get the showroom looking its best.

“We’ve had a very successful summer sale clearance of stock ahead of the works, which will make way for new lines ahead of an anticipated busy winter period.

“It’s exciting times here at CFS and our refurbishment will further showcase quality products in a perfect setting, giving our customers an enhanced shopping experience.”

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