INDX Beds: Expect innovation and retail inspiration

Discover retail inspiration and industry innovation at INDX Beds. We take a look at what’s on show.

INDX Beds returns to Cranmore Park in Solihull from 29*-30 April 2025 (*AIS Member-only day). Registration for your free ticket is still open with the event the perfect platform to get direct and exclusive access to the freshest products from the best names in the business.

Carefully curated by buying and retail experts, INDX Beds is renowned for its business and innovation focused format, bringing together top brands and market intel to help fuel your business growth.

Across beds, sofa beds, and bedroom furniture, the show is an unmissable opportunity to explore the latest designs and bestselling collections from a commercially edited exhibitor selection.

To date the confirmed line-up includes Bell & Stocchero, Disselkamp, Dunlopillo, Gainsborough, Harrison Spinks, Healthbeds, Hestia, Highgrove, HTL, Hypnos, Kaydian, Kaymed, MA Living, MiBed, Millbrook, Novaluna, Purecare, Relyon, Rest Assured, Sealy, Silentnight, Sleepeezee, Somnus, Sweet Dreams, Tempur, and Wiemann, with more to be announced.

Taking a closer look at some of the exhibitors, luxury bedmaker Harrison Spinks will unveil six new seasonal turn mattresses to its Pure Performance collection. Expertly crafted with hand-stitched borders and luxury fillings, including hemp and flax from its Yorkshire farm, traceable British Wool, cashmere, silk and mohair, each FR-chemical treatment free mattress will feature alongside eight dual sided Somnus models at stand P17.

Loren Williams is excited to be showcasing its Ocean Dream mattress at the INDX Bed Show. The Ocean Collection has been a standout success since launch. Incorporating recycled ocean plastics and bio-based memory foam, it delivers sustainable innovation while ensuring exceptional comfort and support.

Kaydian is introducing the top of the range Darras Multi Media Dolby Atmos TV Bed with multiple media functionality and surround sound effect to create that cinema style experience (surround sound ready when using Dolby Atmos compatible media). It is available in Mandarin light grey fabric in both 5ft & 6ft sizes.

Brand new for 2025, Sleepeezee is excited to be launching a new Ortho range of beds exclusively for AIS partners, named Royal Ortho. Each model in the collection will be turnable, with a soft Damask each side and filled with natural comfort fillings such as British wool and cashmere. Starting from £699 (based on a king size), each model is competitively priced ensuring customers get superb value without compromising on quality.

Alongside the Royal Ortho collection, Sleepeezee will also be launching updated gel and cooler collections. Designed for luxurious comfort, the new ComfortGel collection offers soft but supportive comfort that adapts to each individuals unique shape. Whilst the new AirCool collection features Sleepeezee’s cool touch technology within the mattress tick, designed to help reduce and regulate the sleepers body temperature for an undisturbed and comfortable night’s sleep.

Millbrook Beds is also excited to be returning to the AIS INDX Beds Show this month, where it will showcase six stunning new mattresses exclusively designed for the AIS members. The six exciting new mattresses all feature our increasingly popular SmoothTech internal tufts and are available delivered in four working days.

Inspired by the ‘old world’ aesthetics of the Mediterranean coastline – think sun drenched villages, cobbled tracks with wild Lavender and Olive groves, Willis & Gambier’s Casera is a contemporary, understated interpretation of this Mediterranean style. Relaxed and expertly crafted, it beautifully pairs hand woven natural rattan with the rich grain of American oak.

Award-winning bedroom manufacturer Wiemann is heading to the INDX show with a host of new-for-2025 products and updates. The long-established business has an impressive catalogue with nine eye-catching bedroom ranges and wardrobes introduced this year, plus new finish options on five of its market-leading collections.

The show also sees a 2025 launch of Novaluna’s Boxspring models and functionality, with the model Harrison. Sleek and elegant, using only the space of the mattress size itself, the boxspring functionality provides unrivalled comfort from the pocket spung bedframe supporting your chosen mattress.

Meanwhile, XSENSOR’s REVEAL Mattress Recommendation System helps retailers provide a data-driven, personalised shopping experience. This innovative technology uses advanced pressure mapping sensors to let customers see what they feel while lying on a mattress. REVEAL builds trust, enhances customer engagement, and increases sales by matching shoppers with the right mattress.

Sofa Source will be showcasing its latest sofa bed and occasional chair ranges at the INDX Beds Show, featuring designs that have already received a fantastic response in the UK and Europe this year. Known for offering high-quality, customisable furniture, Sofa Source has built a strong reputation for delivering exceptional products and services to clients.

Maintaining its winning formula for sleep wellness, while building on its reputation for sleep-enhancing innovation, Purecare will showcase its award-winning mattress protectors and pillows, reaffirming its commitment to quality and customer satisfaction, as well as its brand-new Bamboo Silk sheet range, which has been a resounding success from launch so far.

“INDX Beds is the perfect opportunity to discover new product, build your network, explore the season’s key trends, and catch-up with industry colleagues,” the organisers said. “Cranmore Park is a venue with no distractions – centrally located and easy to get to, providing a commercially focused environment designed to ignite inspiration and drive sales.”

For more information and to register, visit: www.indxshows.co.uk/shows/beds

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