Furniture and homewares retailer Dunelm has announced the opening of its new store in Westfield London.

The new 4,500sqft store brings Dunelm’s specialist homewares proposition to Central London for the first time, with Westfield one of several new Dunelm locations to recently open across a range of store sizes and formats.

Nick Wilkinson, CEO of Dunelm, commented: “We’re really excited to bring Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the Capital. 

“This is our first step into Central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK as we gain confidence in showcasing our ranges in a variety of different sizes and formats.

“We’ve now been opening Dunelm stores for 40 years and they are at the very heart of our business, playing an increasing role in amplifying our digital channels and marketing.”