High-end designer furniture retailer The Conran Shop has announced the opening of its new London showroom in Clerkenwell.

Located on Baltic Street in Clerkenwell, the new site is a showspace for the brand’s furniture, lighting and lifestyle collections by its in-house design function TCS Studio, with spotlight on its best-selling designs and new season launches.

Set up to run by appointment only, the new showroom will act as the hub for the brand’s growing business-to-business operations in the UK and globally, welcoming trade and wholesale clients to view its product catalogue.

Following the opening of its London flagship store on Sloane Square last September, the launch of a new London showroom reaffirms the brand’s dedication to distinguished design and revived focus on creating a product offering in line with its late founder, Sir Terence Conran’s legacy and vision to make exceedingly unique designs.

Mark Upstone, Head of Creative at The Conran Shop, said: “We wanted to create a versatile showspace that could be curated for each client who visits, whether that be an interior designer, architect, stylist or new wholesale partner.

“By adding digital screens to the interior scheme, we are able to present a layered experience to the client by weaving in deeper storytelling around the brand, product, our designers and the processes, techniques and materials used to design our collections.”