Luxury British bedmaker Vispring has officially opened its first flagship showroom in the centre of London.

Located on Regent Street St James’s, Vispring’s new London flagship displays the brand’s diverse product portfolio from the Original, Classic and Luxe collections, as well as its latest products.

The 394 m2 space is spread across three levels and officially opened on 13 October 2022 after a cocktail celebration event.

The showroom is an interactive retail experience, offering customers a “factory tour” to explore Vispring’s natural materials and the space will host talks with sleep experts.

Commenting on the successful opening, Jim Gerety, Managing Director of Vispring says: “The new flagship London showroom underpins and celebrates Vispring’s luxury bed offering and unparalleled commitment to craftsmanship to a global audience who will be able to test the full range of beds and experience their unsurpassed quality in person.”