The January Furniture Show (JFS) is back at the NEC Birmingham. We take a look at what the show has to offer in its 36th year.
JFS, which runs from 19-22 January 2025, sets the benchmark for exceptional design, attracting a global audience, with attendees having the chance to explore over 500 international brands and suppliers set out across four distinct sectors: Premium Design, Home & Lifestyle, Living, Dining & Cabinet, and Upholstery & Beds.
The event showcases suppliers from both the UK and overseas, with 35% of exhibitors new to the show. Shifting the focus to some of the exhibitors in more detail on show, Sofa Connections are making its JFS debut with a new look. “2025 is our year to show the market what we have to offer. We will be making new connections, growing our business and doing what we do best – creating high quality furniture.” Also new to the show is Avriio. Following a successful European launch, the brand is set to make a big impact in the UK and arrives at a time when demand for stylish, sustainable furniture is on the rise, offering a new standard of design and quality.
In keeping with upholstery, Celebrity is particularly excited about the introduction of its new Southwell range, while Sherborne has a number of new products to display, as well as a new fabric too, alongside the successful introduction of the head-adjust on its popular Roma range. On the Sofa Factory stand you will see many new designs in sofas, corner groups and sofa beds, while Indus Valley will debut its latest collections, where the company will spotlight its focus on sustainability and innovation. Sofa Source will unveil its latest collection of designs for 2025, as will Image Furnishings and Kyoto, with the latter celebrating its 30th anniversary.
With a combination of commercial flair and forward-thinking design, Whitemeadow are bringing trend-leading upholstery designed for today’s customer to JFS, with a standout launch being ‘Aspen’. Now in their 21st year, West Midlands Upholstery are keen to introduce their new models, ranging in design from traditional to modern contemporary. Luxury wing chairs are a specialty, all with inclusive lumbar supports. A benchmark for British design since 1953, G Plan has a consistent drive for design innovation and evolution, and will be displaying its latest collections. Another new exhibitor, and making its UK debut, is US-brand Hooker Furnishings, which are displaying its Modern Country collection that blends vintage charm with contemporary design. Iconic recliner brand La-Z-Boy UK are showcasing six new contemporary collections aimed at design-conscious consumers. The ranges known as Pebble, River, Skye, Essence, Faith and Jasmine combine modern style with innovative features. As for Furnico, the British brand will be highlighting its high-quality upholstered furniture.
Meanwhile, Shankar is launching a wide range of new products including additions to its very successful Monaco and Tokyo ranges, as well as some sensational new chairs including dining, bar, accent and office chairs in a variety of up to the minute designs and fabrics. As for HUMZ, it positions itself as the ideal partner for retailers aiming to remain ahead of the curve. With thousands of SKUs, ready-to-deliver inventory, and an ever-growing collection of trendy designs, HUMZ offers much more than just furniture. Bluebone is showcasing its new Norfolk Pine, comprising a refectory style dining table and a generous 150cm round pedestal table. A farmhouse style console and stunning oversize sideboards complete the collection. As for At The Helm Furniture, it will be unveiling its latest cabinetry collections, new Signature Heritage, Modern Explorer and Wanderlust models, and officially launching its new lighting range. On the topic of lighting, Euro Lamps is showcasing a range of floor and table lamps, aimed at furniture stores.
Loren Williams is pioneering new approaches to crafting mattresses that effortlessly combine luxury with sustainability and is introducing its latest collections, the Ocean Collection and Olivia Collection. Shire Beds has established itself firmly as The Brand Behind Your Brand in under a year aided by the huge sales of The Original Capri and Ravello specifications and it continues to innovate and expand its ranges. Purecare will be returning to the show after a successful debut year in the UK, while Vogue Beds will be showcasing its new Climate Collection and Staingard will display its product offering alongside its new partnerships. SleepSoul is excited to announce the upcoming launch of its new range of mattresses, which are designed for ultimate comfort and support.
As for Windsor Pine Beds, the business is set to showcase its solid pine and oak bed frames during the show, while Reinforced Beds – another new name to the event – are using JFS to officially launch its wholesale operation. Wiemann is set to unveil new ranges and exciting updates, with some of the new ranges falling into its well respected and sought-after premium VIP category. Meanwhile, get ready to welcome the Casera Bedroom range from Willis & Gambier, which is inspired from the Mediterranean coastline. As for Birlea, the brand will be showcasing its Axel Fluted Bedroom Range, a perfect blend of modern sophistication and timeless elegance.
Other services on show include Vetigraph, showcasing its software and technology to drive efficiency and quality in manufacturing processes, while RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, return with its best-in-class software. Furniture repair and insurance specialist Emmiera are also exhibiting too following its recent partnership announcement with Newline Group.
Over the show’s four days, there will also be a host of events where visitors and exhibitors can connect, including the return of The Furniture Awards, which takes place Sunday evening. Also on Sunday, The Upholders Awards presentation takes place, while on Tuesday, the Women in Furniture Network will host their ‘Celebrating Success’ event. Panel experts include Sarah Bianchi, Owner at Arighi Bianchi, Gisela Lancaster, from Sofology, Katy Hawes, Founder of Grace & Favour and Victoria Darnell, from Hooker Furnishings. Other key features of JFS include a VIP Lounge and there’s also the Young Furniture Makers Showcase, displaying the next generation of design talent. If you haven’t yet, register now for JFS 2025. Enjoy the show!
