Sustainability, stock management and new product launches sets up Julian Bowen for sustained growth in 2023.
The team at furniture wholesale business Julian Bowen continue to go from strength to strength with an extensive pipeline of new product developments across multiple categories. It is the company’s ethos to provide the highest quality at each price point. This is supported by a heavily invested supply chain, incorporating an experienced in-house buying and design team, with domestic and international Quality Control teams, who work in close partnership with a select group of leading manufacturers.
Together they have forged a new product development capability which has created a platform for significant growth and an enhanced customer proposition with a huge focus on FSC, reclaimed materials and a robust sustainability policy. “The recently launched FSC Mallory Oak bedroom and dining collections has been a great success offering both exceptional value for money and classic timeless styling,” said Emmett Lenaghan, Managing Director at Julian Bowen.
This is just one of many new ranges focused on sustainability the business has planned for launch in 2023. Product development is backed up by a continuous ongoing investment programme across the business in their marketing support, customer service, supply chain management and IT infrastructure to maximise business efficiency through automation from stock feed management to ordering and distribution. This is further enhanced with tailored individual solutions with the new self-service customer portal, which enables customers to log on and have access to all their details including; live-stock, outstanding invoices, product details and the ability to order products at any time, which is a “huge flexible benefit to customers,” says Emmett.
“Everything that we do is designed to get the best possible outcome for our customers.”
The company is an acknowledged leader in children’s furniture and this also remains a key product area with innovative new designs. Emmett continued: “Dining and bedroom have been a particular area of focus on FSC and reclaimed materials. We are implementing a development pipeline to launch several new ranges this year. Huge attention has been paid to the supply chain and stock management to mitigate overstocks and warehouse space constraints, which allows us of being in the position of having the optimum stock with sufficient capacity to meet our aggressive new product launch plans for 2023.”
Julian Bowen’s emphasis upon bespoke solutions and customer support has been a key factor in the development of its successful Direct Container business, which offers a well-managed one-stop solution from product development through quality control, shipping and in-bound distribution, as well as ongoing stock management support. Across the whole business, the emphasis is upon making the buying process as easy, efficient and pain-free for its customers as possible.
Emmett explained: “Everything that we do is designed to get the best possible outcome for our customers. Everybody in our business knows that the customer comes first and we work together to continually enhance our proposition, be it a wider and better product offering, flexible distribution solutions, stock availability, bespoke development, and even project management. We are totally committed to offering the best quality and value at all price points.”
For over 30 years, the business has grown dramatically, and now operates from a 129,120sqft facility in Kirkby, Ashfield, Nottinghamshire, which houses an extensive showroom, head office and distribution centre.
“As Julian Bowen has transformed, it has never lost sight of its core principles, namely to provide the furniture industry’s leading customer service proposition accompanied by outstanding quality, value for money and a commitment to innovation,” Emmett added.
