Danish furniture retailer JYSK has announced the opening of the first two stores in Casablanca, Morocco.
The opening not only establishes JYSK’s presence in Africa but also marks a significant milestone as the company expands into its 50th country.
JYSK has officially entered Africa, marking a new chapter in the Danish home furnishing company’s international expansion as the first two stores open in Casablanca, Morocco.
“Expanding into Africa has been a long-term goal for JYSK, and today we are proud to make it a reality with our first stores in Casablanca. I look forward to seeing how JYSK grows in this exciting new market, and I am confident our great Scandinavian offers will resonate well with Moroccan customers,” says Rami Jensen, President & CEO at JYSK.
The very first JYSK store opened in Aarhus, Denmark, in 1979 and since then JYSK has grown to more than 31,000 employees and 3,500 stores.
“It is always special to open new stores and even more special when it happens in new markets and on a new continent as today,” says Rami Jensen.
The two new stores in Casablanca, located in Viva Park and Aeria Mall, mark the beginning of JYSK’s journey in Morocco. Another store is already planned for later this year, as JYSK continues to expand in the region.
“Our expansion into Morocco is a confirmation of JYSK’s business model, which continues to be a success across all our markets. Just two weeks ago, we opened our first store in South America through our franchise setup, and now we are making our debut in Africa. JYSK is no stranger to expansion, but entering two new continents within a year is a remarkable milestone that opens even more opportunities for growth,” says Rami Jensen.
In addition to the two physical stores, customers in Morocco can also shop online at JYSK.ma.
In other news, JYSK can announce that as of 1 January 2025, all newly sourced products and packaging made from wood, cardboard, or paper have been FSC-certified (FSC® N001715).
The achievement marks an important milestone in JYSK’s long-standing commitment to responsible forestry. JYSK has been a member of Forest Stewardship Council (FSC) Denmark since 2006, continuously working to increase the share of FSC-certified materials in the product assortment and packaging solutions.
“At JYSK, we are committed to ensuring that several of the largest material groups used in our products are certified according to relevant standards. This includes FSC®, OEKO-TEX®, Better Cotton, and GRS,” says Lars Ringtved Nielsen, Compliance & Quality Director at JYSK, and continues:
“Reaching our FSC goal is a significant step in ensuring that the materials our suppliers use come from responsible sources. This achievement is a testament to the dedication of our colleagues and partners to responsible forestry.”
Ensuring that all wood, cardboard, and paper-based materials are FSC-certified aligns with JYSK’s overall sustainability strategy, “A great offer for generations”, which was launched in October 2024. In January 2025, JYSK also announced that all newly purchased cotton used in JYSK’s textile products comes from more sustainable cotton production instead of conventional cotton.
