Darren Bastin, Sales Director Ireland & Northern Ireland at RetailSystem, shares an insight into his new role and how it is proving to be a game-charger for Irish businesses.
Hello from the west of Ireland, where the furniture and bedding retail sector is every bit as dynamic, determined, and demanding as anywhere in the UK.
I only joined RetailSystem officially in February this year, but in truth, my relationship with the system goes back over 18 years.
Before stepping into this role, I was on the other side of the counter, running a furniture retail business, managing a team, serving customers, juggling stock and suppliers, and dealing with all the familiar day-to-day challenges that come with it.
RetailSystem was the engine room of our operation, and I saw first-hand how powerful it could be. Now, as part of the RetailSystem team, I have the chance to share that same confidence and capability with other retailers across Ireland. And what I see on the ground is encouraging: businesses that are proud of what they’ve built, but also ready to take the next step, to modernise, streamline, and take control.
What makes RetailSystem stand out isn’t just the functionality (though it’s packed with it). It’s the fact that it’s designed specifically for furniture and bedding retailers. From managing supplier price lists and content, to handling both simple and complex customer orders, coordinating supplier and customer deliveries, and everything in between, it’s all built with the unique flow of this industry in mind.
I get to work closely with a wide mix of businesses, from single-site independents to multi-branch retailers, and the conversations are always grounded in real-world needs.
QuickSale has been a game-changer for many Irish businesses, particularly those selling large volumes of smaller items. TicketMargin simplifies price updates without creating admin headaches. And WebSystem, our fully integrated eCommerce solution, is proving to be a powerful way to connect in-store stock with online visibility.
One thing I emphasise to every retailer I work with: you’re not left to figure it out alone. I visit stores in person, help get systems live, oversee staff training, and support you long after the setup is complete. You get the benefit of my experience, both as a long-time RetailSystem user, and now as someone whose role is to help you get the most from it.
Best of all, there’s no upfront cost, no long-term contract, and a seriously strong onboarding offer to help make the transition easy. You can trial the system properly, get fully up and running, and prove the value to yourself before you’ve even paid a cent.
If you’re a furniture or bedding retailer in Ireland and you’re ready to reduce hassle, gain control, and improve how your business operates, let’s have a conversation. Because I’ve sat where you sit. And I know what a difference the right system can make.
www.linkedin.com/in/darren-bastin-429a0a2b7/ / darren@retailsystem.com
