French furniture manufacturer and distributor, Ligne Roset, has announced an innovative partnership with Trust-Place, an expert in traceability and post-purchase data.

Starting from January 2025, this unprecedented partnership aims to transform the customer experience by integrating unique authentication of its products into a full range of premium services, to offer an immersive and bespoke customer experience.

From now on, each Togo settee, will be equipped with a unique identifier and a secure digital passport, guaranteeing customers the authenticity and certified ownership of their purchase. This technological device is more than just proof of origin and marks the beginning of a new era where the purchase extends beyond the transaction and builds an enriched and personalised relationship with the brand.

In a market where counterfeiting is a major issue, Ligne Roset is taking the lead by placing the authentication of its products at the heart of its offer. Thanks to a secure digital passport, combining the unique identifier of the product (QR code and its owner), each Togo settee is now immediately verifiable via a dedicated mobile application, allowing customers to ensure the authenticity of their product, and Ligne Roset to protect its heritage and reputation.

This digital passport, a true product id card, not only authenticates the settee, but also securely records its ownership. The passport can even be transferred at a later date in the event of resale or transfer, which guarantees each product a clear and traceable history, strengthening its value over time.

“Authenticity and transparency are at the heart of our development strategy,” emphasises Antoine Roset, CEO of Ligne Roset. “Thanks to digital certificates and this partnership with Trust- Place, we are able to guarantee our customers that each piece leaving our workshops is authentic, while creating a lasting bond with them.”

Beyond the enhanced authentication, the digital passport acts as a key giving access to an exclusive universe of premium services and personalised interactions with Ligne Roset. Thanks to the dedicated mobile application also launched by the brand for the occasion, Togo owners will benefit from direct access to a range of after-sales services, private events, and unique experiences that will develop over time, thus transforming their purchase into an ongoing and tailor-made relationship with Ligne Roset.

Over time and through this privileged channel, the brand imagines setting up over new premium services such as personalised repairs and maintenance, in order to support its customers throughout the life of their product, via the application, thus extending the life of the products while preserving their original quality.

Owners who have activated their digital passport will also be invited to private events, to preview new collections, and to benefit from promotions and unique offers reserved for this privileged community.

The digital passport will allow real-time interaction with Ligne Roset, for example for personalised advice on product maintenance, recommendations on layout or exchanges with designers. This direct link will strengthen the customer relationship, by offering continuous and tailor-made care.

“Our ambition is to redefine the customer experience, going beyond the simple product to offer a real ecosystem of services,” says Antoine Roset. “This digital passport is the entry point to a new model of interaction between Ligne Roset and its customers, based on transparency, commitment and personalisation.”

By integrating the Trust-Place solution, Ligne Roset is taking a new step in the digitalisation of the customer experience. The Trust-Place platform not only guarantees the authenticity of products in a unique way, but also tracks their use throughout their life cycle. This allows Ligne Roset to collect essential data to better understand the expectations and behaviours of its customers after purchase.

This in-depth knowledge allows the brand to create bespoke services, anticipate future needs and establish a long-term relationship with its customers. Thanks to this data, Ligne Roset will be able to adapt its offers and provide increasingly personalised experiences, thus strengthening customer loyalty and increasing engagement.

“We are extremely proud of this partnership with a company as prestigious as Ligne Roset, which is also 100% “made in France”!” explains Gaëlle Delore, CEO of Trust-Place. “Trust-Place stands out for its unrivalled mastery of product authenticity but also of customer knowledge, particularly in the crucial area of post-purchase. This unique expertise allows us to understand and influence the customer journey well beyond the simple transaction,” continues Gaelle Delore.

“The purchase is not an end, but the beginning of a lasting relationship. Post-purchase is the fertile ground where loyalty and long-term value are built. It is in these moments that the customer truly evaluates their experience, forms their lasting opinions and decides on their future commitment to the brand. We are delighted to be able to help Ligne Roset decode the usage behaviours, satisfaction levels and even the unexpressed emotions of customers after their purchase.”

This in-depth understanding will allow the brand to anticipate needs, prevent possible disappointments and transform each interaction into an opportunity to strengthen the relationship.

With this partnership, Ligne Roset is positioning itself at the forefront of new practices in the design furniture industry. By combining transparent authentication and a digital ecosystem of services, the brand is not only protecting its products: it is reinventing the relationship with its customers. This immersive experience model, facilitated by Trust-Place technology, offers an innovative solution to the contemporary challenges of luxury retail: protection against counterfeiting, personalisation of services, loyalty, and transparency.

“We don’t just sell products, we create unique and lasting experiences for our customers,” concludes Antoine Roset. “This partnership with Trust-Place marks a new era for Ligne Roset, where each product becomes the centre of an ongoing relationship, based on commitment, innovation and quality.”