Mattress brand TEMPUR® has unveiled an all-new product range at an exclusive launch event for retail partners at The Science Museum in London.
Due for roll out in stores from February 2024, this launch marks the biggest product innovation in TEMPUR®’s signature range in eight years.
Following years of research into the latest trends in sleep hygiene and sleep issues, TEMPUR® is introducing products that address peoples real sleep needs and includes the TEMPUR Pro® SmartCool™ mattress and pillow range as well as new bed frames.
The brand new TEMPUR Pro® SmartCool™ mattress and pillow range features next generation TEMPUR® Advanced Material. This new formula offers best ever pressure relief and distributes body weight more evenly and effectively, leading to a feeling of near weightlessness and further supporting the entire body throughout the night, aiding muscle recovery and mitigating joint pain.
All new products now benefit from TEMPUR®’s SmartCool™ cool-to-the-touch cover that absorbs excess body heat and helps regulate the sleeping climate, which can improve sleep quality.
Crafted together with design agency, Studio Stockholm, the new TEMPUR Arc® bed range is fully customisable. The modular system offers a varied choice of fabric textures and colours, headboards, and classic and contemporary foot options for the perfect finishing touch.
To personalise the sleep experience even further and in a first for TEMPUR®, the new TEMPUR Arc™ bedframes include an adjustable bed base option, allowing customers to adapt their position.
TEMPUR® has also launched a smart bed base, complete with SleepTracker-AI™ and Snore Response™ technology. The TEMPUR Ergo™ Smart Base features integrated Sleeptracker-AI™ sensors, which detect micro-vibrations generated by snoring and in response, gently raise the sleeper’s upper body by 12 degrees to open airways which may reduce snoring. This bedframe’s shape can also be adapted on command and offers a unique Zero-G position, providing a feeling of weightlessness.
The TEMPUR Ergo™ Smart Base offers sleep coaching and analytics via an easy-to-use app, making expert-level, tailored sleep insights directly available to customers wishing to fine-tune sleep hygiene. The Smart Base can even be connected to Amazon Alexa devices to allow the use of simple voice commands to activate its various functions.
Tobin James, TEMPUR UK’s Managing Director says: “As the world’s largest bedding company, over the past 30 years we have built our company on making fantastic products that consumers love.
“Our team has poured decades of research – from our roots in space technology to working with leading universities, hospitals, elite athletes and sleep experts – into creating innovative products with powerful capabilities that go far beyond those of traditional beds or mattresses and have the power to truly transform the way we sleep. The pioneering Smart Base with Snore Response™ technology is one such product with the ability to completely reshape a customer’s relationship with sleep – and that of their partners too. Our research shows that nearly half of people surveyed suffer from disturbed sleep through their partner snoring.
“For retailers, these innovations bring something completely new to the table, presenting an opportunity for sales teams to offer genuine and tailored solutions for customers’ sleep-related needs. This launch is a milestone moment in our history and marks an important advancement in our mission to improve the sleep of more people every night, all around the world.”
