Independent beds and mattress retailer Mattressman is celebrating its 20th birthday this October and is marking its journey with a brand-new look.

Going from strength to strength, the Norwich-based company has updated its logo, in-store look, and core messaging as it waves goodbye to its iconic Mattressman character and looks towards expanding its business across the country.

Mattressman’s 20-year story is brought to life not only by the new look but also by the emphasis on a great night’s sleep for its customers, which has been at the heart of the rebrand and is felt throughout the in-store and online experience.

As well as the new visual identity for Mattressman, the company has also launched a variety of new products from exciting brands they are working with for the very first time including Tempur, Willis & Gambier, Little Seeds and an exclusive in-store showroom for Vispring which can be found at the flagship Norwich store. Mattressman is also expanding the range from its biggest suppliers, both in-store and online, including Silentnight, Hypnos, Sealy, and Arthur.

Recently, as part of their improved services, Mattressman partnered with the charity Furnishing Futures to provide new beds and mattresses to women and children fleeing domestic violence. They are also expanding their aftersale services with a 60-night sleep trial option and free next working day delivery on any in-stock purchase over £45 ordered before 4pm. Offering prices that are noticeably lower than many of their competitors and with quicker delivery times, every customer can choose a mattress that meets their sleeping and comfort requirements and have it delivered on a day convenient for them.

Speaking about the 20th anniversary, Managing Director Andrew Kerry said: “The significant market research we undertook told us that customer perception of us and our look didn’t match the quality of our product range, the excellent value and ultimately our company values anymore and we felt that coming up to our big anniversary we wanted to change that.

“This new look is the final piece of the puzzle for us to showcase our extensive product range, in-store experience, free delivery, committed staff and our amazing customer service. There’s no doubt that we will be the market leaders across the nation for the next 20 years.”

As part of its rebrand and anniversary celebrations, Mattressman’s Northampton Store is undergoing a £50,000 refurbishment and rebrand.

Based on Nene Valley Retail Park, in addition to a new look, the store will feature a range of new products from the biggest suppliers of sleep in the industry such as Silentnight, Hypnos, Rest Assured and Relyon as well as exclusive brands, ensuring a greater selection for the customer.

The store has been closed between the 16th and 20th September to prepare the finishing touches, with a grand reveal launch date of 21st September. As part of the refurbishment, the store will continue to cater to all budgets. There will also be interactive elements so customers can see the company’s whole range of products, beyond what’s just in-store.

Andrew added: “We felt it was the right time to update the store’s aesthetic to better align with the company’s image and values. This new look is the final piece of the puzzle for us alongside our product range, the in-store experience, free delivery, expert staff and amazing customer service. There’s no doubt that we will be the market leaders across the nation for the next 20 years and can’t wait for our customers to experience it.”

Starting out in the market town of North Walsham in 2004, Managing Director Andrew Kerry has steered the company from strength to strength over the last two decades. Mattressman employs more than 100 people and has nine stores across the East of England. It stocks a wide range of mattresses, bed frames, divans, and bedding.

For the year ending 31 March 2024, the company saw a significant 11.1% increase in total sales, rising from £22.4 million in 2023 to £24.9 million. The latest figures underscore Mattressman’s continued success as a leading provider of mattresses, beds and all things sleep.