Andy Baxter, Managing Director at Maze, talks about new product updates as the UK garden furniture continues to evolve.
New hires, new styles, and a renewed focus on retail partners, Maze Garden Furniture continues to push forwards to the future. With recent new senior hires in their wholesale team, Maze has also seen a great uplift in new retail stockists thanks to the in-style looks.
Proving popular in the 2024 season includes Maze’s Ibiza, Martinique Rope and Eden Garden Pergolas. Starting with Maze Ibiza, the fabric is 100% waterproof, meaning it can be left outdoors all year round, and is tried and tested for nine years.
As for the Martinique Rope, anotherall-weather option is the rope weave, which features fully assembled seating and durable cushions – perfect for the in-style look. In keeping with being fully waterproof, the Eden Garden Pergolas features an electric roof, which is great for enjoying your garden in every season and weather condition.
“Our latest 2024 collections take a different direction from the past few years, introducing yet more subtle colours, natural hues and mixed materials,” said Andy Baxter MD at Maze. “The main focus of these collections takes inspiration from our retail partners insight, alongside our ever present desire for creating beautiful garden furniture for every home.
“To enhance every customer experience, we have launched enhanced warranties across most collections to truly make Maze the stand out brand for every retailer. Alongside this, we now offer a Platinum Assembly Service option which can be added to any drop ship delivery. Contact our team for further information.”
Andy added that the UK garden furniture market is “incredibly exciting” at the moment, with all retailers and brands looking to find the next big thing end consumers long for. “This is where Maze Outdoor excels as the pioneer in garden furniture since 2009, and our current collections do not disappoint,” he continued.
“New product designs truly step the Maze brand up yet again, all with a focus on natural colours, materials, and function to enhance your outdoor space, all whilst keeping in mind the key point of value for customers.
“By focusing on how we can work better with our wholesale branded customers, we are able to curate collections to suit almost every demographic, with the mid to higher-end delivering very positive results across our growing retailer network. If you are looking to make a success of your garden furniture sales in 2024, our expansive showroom is open In Suffolk, please email enquiries@maze.co.uk to arrange a booking.
“Whilst it may only be the beginning of the 2024 garden season, we are of course already looking for success in the 2025 season. We will be making a return to the UK’s best garden furniture trade show, SOLEX by Lofa in July at the NEC. If you are planning to visit, the team and I would love to welcome you to our stand.”
