In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with Chris Edmunds who shares an insight into his role, why the industry is special and how having a retail background has helped in his agent career.
Meet Chris
I cover the South East, South West, London and East Anglia for Birlea and SleepSoul.
How long have you been an in the industry?
I have been in the furniture industry as an agent for 13 years but also 27 years as a retailer.
What drew you into the life of an agent/rep and what’s the day-to-day like?
I’ve been in the furniture industry for 40 odd years and was persuaded to become an agent as my life drew me to the bright lights of London. I enjoy representing my areas, proudly promoting the brands and will always try to go the extra mile for our customers.
What is the best part of your role?
The best part is the people. Making new friends and colleagues, while building relationships with customers is very fulfilling.
What is the most difficult?
It can be tough out there with unforeseen problems arising. Add shipping costs and price increases (the list can go on), can make the job difficult at times. However, with the right attitude, determination and drive, I’m always working hard to overcome any obstacle.
Do you have any particular highlights so far?
This trade never fails to amaze me. Over my career in the industry, I’ve had many wonderful occasions with customers and friends. It’s hard to pinpoint just one to be honest as I’ve enjoyed good times everywhere, which is testament to the industry too. It’s such a great trade to be involved in.
What challenges do you think agents/reps currently face in the furnishing industry?
The global economy as it struggles with various with shipping costs, conflicts and tariffs. It’s certainly a challenging landscape at the moment.
What would you like to see change?
In a nutshell, the British economy to improve, and fast!
What would help agents/reps more?
I think more housing, better roads and less traffic would be ideal.
What would you say to someone considering becoming an agent/rep?
Coming from a being a retailer gives you so many advantages in my opinion. It makes you understand what issues the retailers need for themselves and for their customers, so you can easily relate when working on this side of the industry. It has certainly helped me so far.
What is the most important attribute to have as an agent/rep and why?
Understanding a retailer’s needs and issues of running a business is paramount.
Can you share something that irritates you the most as an agent/rep?
Delays in transport of deliveries!
Can you share an insight into your plans for the year ahead?
My plan is to concentrate on developing the SleepSoul brand into a household name in the bedding industry. It’s a fantastic brand, with great products and we’re constantly building our momentum. It’s just about keeping this going.
What’s the next big thing you are seeing in the industry and why?
Express deliveries on all furniture products as consumers expect it these days.
If there is anything else you would like to add as a final thought, please do so here.
Anybody thinking of joining the furniture industry, don’t hesitate as it is the best trade to join. It’s just like being in a big special family.
075726 52459 / chrisedmunds88@gmail.com
