A podcast in the USA mattress industry has grown from a single episode looking to evaluate the sector into a “one-of-its-kind” community. Introducing The FAM Podcast.
The FAM organises events designed to help build deep connections, create programmes focused on delivering measurable outcomes, and produce insightful content aimed at empowering its members to achieve success and enjoy the journey.
Playing a key part of this journey is The FAM Podcast, founded by Mark Kinsley, who delivers his show dedicated to the mattress industry every week. The podcast has over 600 episodes and counting with around 1,000 listens per episode.
“As the longest-running – first-ever – and most trusted podcast for mattress professionals, it’s packed with lively discussions and expert insights in every episode, offering an in-depth look at the mattress business,” Mark said.
“I’ve interviewed top CEOs, thought leaders, and innovators from around the world, sharing insights that have shaped the future of the industry. I started hosting the podcast as a way to elevate the mattress industry by sharing ideas, strategies, and best practices.
“In the USA, mattress buying has historically been viewed as a “grudge purchase.” I believe that if we can connect mattress buying to better sleep and wellness, more people will buy quality products, which means more people will Improve their sleep and live better lives.”
The podcast has grown into a “thriving community” as Mark continued: “Since launching the podcast, we began with meet-ups at Vegas Market, then gathering for exclusive events, and ultimately evolving into Dream Camp and Sleep Summit, the most dynamic conferences in the mattress business.”
Dream Camp is an invitation-only retreat for leaders in the sleep industry. Mark explains: “Our unique gathering combines expert-led professional development with unconventional experiences, offering a platform to forge meaningful connections.
“In an environment that stimulates creativity and collaboration, you’ll find the opportunity to drive significant breakthroughs for your business, all while engaging with peers who share your passion for innovation in the sleep sector.”
Meanwhile, Sleep Summit, as Mark says, is for “retail leaders, innovators, and rising stars in the mattress and sleep industry who want to expand their businesses and create the future. Our inspirational events are designed to help you connect, grow, and have fun. Give a listen to our podcast and learn more about the American mattress market.”
