Nectar Sleep, a British award-winning mattress company is proud to announce that it has joined the GenM Collective – the Menopause Partner for Brands and Home of the MTick® – to transform the shopping experience for millions of menopausal women through the creation of a new retail category that makes menopause-friendly products more visible in stores and online.
The MTick® is the universal shopping symbol and certification designed to signpost menopause-friendly products, making it easier for customers to find what they need and shop with confidence.
Nectar Sleep’s mattress range has earned MTick® certification for its effectiveness in supporting key menopause symptoms, including sleep issues, insomnia and nights sweats. They feature trialled and verified ReVo™ foam technology, which is proven to wick moisture and dissipate heat.
The leading British-made mattress brand, specialises in award-winning memory foam and hybrid mattresses. Their unique offering includes an industry-leading 365-night home trial, a forever warranty and peace of mind, knowing that their mattresses are environmentally conscious and ClimatePartner certified.
15.5 million women in the UK are currently experiencing menopause, yet when it comes to the menopause industry, 87 per cent of women report feeling overlooked and underserved by brands and retail. Research shows that 94 per cent of women want to shop menopause-friendly labelled products, and yet two thirds (66 per cent) say that these are difficult to find.
The demand for menopause-friendly solutions continues to grow, with the number of shoppers purchasing menopause-related products hitting a record high in 2024. United by the MTick®, the GenM Collective is committed to improving the menopause shopping experience through designated permanent space online and in-store, increased range and clear signage – all delivered with the trust, efficacy and confidence that the menopausal shopper is looking for.
Angela Crouch, Managing Director at Nectar Sleep said: “Joining the GenM collective is both a privilege and an honour. Recognising the profound impact of a good night’s sleep, our straightforward promise is to guarantee the best sleep of your life, driven by our belief that quality rest should be accessible to all.
“This core philosophy guides everything we do, encompassing high-quality design, innovative technology, environmental awareness, a seamless delivery process, competitive pricing and our unique 365-night trial period.”
Heather Jackson, CEO & GenM Founder, said: “We are so proud that Nectar Sleep joins more than 120 brands in the GenM collective, committed to empowering women through choice and trust – to understand, support and serve those in menopause better. With 48 signs of menopause, this stage of life can impact every aspect of a woman’s life – and rather than overwhelming her, through the MTick she can be signposted to trusted products that can make the experience of menopause better today than yesterday.
“It is these small changes that can make a huge difference to a woman’s lived experience of menopause. United by the MTick, Nectar Sleep, and GenM are delivering trust, choice and visibility to menopause, truly transforming the menopause shopping experience and driving the growth of a purposeful new retail category.”
