Nowy Styl and Kusch+Co is expanding their UK presence into Manchester with a brand-new showroom located with doors set to open on June 2nd. This expansion is a strategic response to the increasing demand and market growth for the brand within the northern market.
Formed in Poland in 1992, Nowy Styl, who purchased German design heritage brand Kusch+Co in 2019, are now the third largest manufacturers of furniture for workspace and public spaces in Europe. Since opening their London Clerkenwell 4,000sq ft showroom in 2022 they have welcomed architects and designers’ showroom to product launches, events and exhibitions on a regular basis.
At the new Manchester showroom located in the renowned St Georges house on Peter Street, Nowy Styl and Kusch+Co have chosen a building with as rich a history as their own. The iconic grade II listed building with a history dating back to the early 20th century is located right in the heart of Manchester in a buzzing design district that boasts an eclectic collection of showrooms that mirrors London’s Clerkenwell.
The showroom is the first step into the brands regional activation in the area as part of a growth strategy responding to increased demand within the Northeast region. The new showroom will display a wide range of both Kusch+Co and Nowy Styl’s finest, including the recently released Mollen, Scadio designed by Says Who and Kanu Design by Tomasz Augustyniak.
Managing Director, Ralph Hearnshaw had this to say on the expansion; ‘”Expanding into the North with our new Manchester showroom marks an exciting step forward for Nowy Styl Kusch. Manchester’s vibrant design culture and strategic location make it the perfect home for our growing UK presence.”
Bartosz Karasinski, Marketing Director adds: “We are delighted to open our Northern hub this June located in this vibrant Manchester district. We have a full schedule of events and activations for our specifier and dealer network planned in this energetic and fast-growing UK region.”