Online dips but showroom sales grow at interiors business

Home furnishings and interiors business Fired Earth has reported a growth in sales while losses widened.

According to its latest filed accounts for the year ended 30 September 2024, total sales rose 5.8% to £14.9m from £14.1m in 2023.

Pre-tax losses resulted at £1.6m, widening from a loss of £1.5m recorded the previous year.

Stated within its report, the company said: “It was encouraging to see an improvement in turnover against the backdrop of a particularly challenging market. However, cost pressures and wage inflation contributed to an operating loss.

“We saw a decline in our online performance but double-digit growth in our showrooms as customer behaviour shifted back towards the full retail in-store experience, taking advantage of our design service and knowledgeable employees.”

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