Value retailer B&M has reported a positive first quarter with sales rising by over 4%.

According to its latest trading update for the 13 week period ended 28 June 2025, total group sales rose 4.4% to £1.4bn. B&M UK sales were up 4.7% to £1.1bn, while France revenues rose 7.6% to £136m.

B&M UK like-for-like sales were up 1.3%, driven by a good performance in April from its General Merchandise outdoor ranges assisted by drier weather and Easter timing.

“B&M UK General Merchandise sales values and units increased in Q1 on both a LFL and total basis; Garden, Toys and DIY categories performed well, despite deflation in average selling prices,” the retailer said.

During the period, 18 gross stores in B&M UK opened in Q1, on track for 45 gross new store openings in the year.

Tjeerd Jegen, Chief Executive, said: “My early days spent listening to and learning from our passionate colleagues and customers have underlined for me the strength of our value-focused model, which is more crucial than ever in the current challenging economic climate.

“While B&M UK’s like-for-like sales are growing, I see a significant opportunity and requirement to sharpen our commercial and operational execution as we move towards and beyond the Golden Quarter.

“Looking ahead, my focus is on building on our strong foundations, leveraging our market position, and continuing to deliver exceptional value for our customers.”