Purecare’s success reached new heights at the NBF Bed Show in Telford this September, where the brand showcased its innovative products to industry leaders.
The event was a major triumph, serving as the perfect platform to introduce three advanced cooling pillows, each designed to elevate the sleep experience. The newly launched pillows bring cutting-edge cooling technology to the forefront, raising the bar for sleep comfort.
The Nano Memory Foam Pillow features Memory Foam Crumb and PureCool thermoregulating fabric, delivering optimal comfort and advanced temperature regulation. The Groove Contouring Memory Foam Pillow is designed for front sleepers, offering adaptive support with a thinner core and strategic zoning.
Combined with advanced airflow technology and a cold-to-the-touch cover, it ensures a truly restorative sleep experience. Lastly, the Wave Pillow integrates dual layers of Gel Memory Foam and Memory Foam to provide targeted pressure relief for side and back sleepers, supporting the head, neck, and shoulders. The wave’s cool-to-the-touch surface adds a touch of luxury to its exceptional comfort.
As Purecare celebrates these achievements, including the success at the NBF Bed Show and earning the Good Housekeeping Award, the brand remains dedicated to delivering superior sleep products. The next opportunity to experience Purecare’s award-winning solutions will be at The January Furniture Show 2025, where customers can explore the latest in sleep innovation.
The highlight of the year was Purecare’s OmniGuard Advance Mattress Protector earning the prestigious Good Housekeeping Approved Award 2024. This accolade underscores Purecare’s commitment to producing innovative sleep products that meet the highest industry standards. The Good Housekeeping Institute’s rigorous evaluation considered aspects such as durability, effectiveness, and ease of use, with the mattress protector excelling in liquid repellence, allergen resistance, and quality maintenance even after multiple washes.
The OmniGuard Advance Mattress Protector stands out by providing comprehensive coverage to shield the top and sides of the mattress from moisture, stains, allergens, dust mites, mould, and mildew. It fits like a fitted sheet, making it suitable for various mattress depths and adjustable bases, helping create a healthier sleep environment while extending mattress life.
Purecare has achieved remarkable success this year, marked by significant milestones and growing recognition in the bedding industry. The journey began with the brand’s launch at The January Furniture Show, setting the stage for continued growth.
In May, Purecare joined the Minerva Buying Group as an approved supplier, enhancing its reputation as a trusted partner for retailers. The debut at the Spring Furniture Show was met with high praise, and the brand’s expansion continued as an official supplier to the AIS buying group, receiving enthusiastic support from retailers.
For more information on how Purecare can help your store grow profit and sales, contact the Purecare sales team at sales@purecarehome.co.uk
