Following PureCare’s OmniGuard Mattress Protector Good Housekeeping Award win, the US bedding brand explains why such renowned recognition has continued to fuel its momentum in the UK.
Back at the January Furniture Show earlier this year, US bedding brand PureCare launched into the UK market. During 2024, PureCare’s momentum has continued to build at rapid pace after joining the Minerva Buying Group as an approved supplier in May, further solidifying its reputation as a trusted partner for retailers.
This accomplishment was supported during the Spring Furniture & Beds Show, where PureCare made its debut as an official supplier. Adding to its bow, PureCare became an official supplier to the AIS buying group with the brand already experiencing great success. Following on from another popular INDX event, PureCare recently exhibited at the NBF Bed Show in Telford, where momentum continued.
Next up, PureCare returns to Minerva for the Autumn Furniture Show at NAEC Stoneleigh Park where the brand will be showcasing its award-winning OmniGuard Mattress Protector as well as an expansive range of other mattress protectors and encasements, aimed to enhance every individual’s unique sleep experience.
Celebrating the recent recognition that its OmniGuard Advance 5-Sided Mattress Protector has been recognised with the Good Housekeeping Approved Award 2024, PureCare aims to maintain its momentum with this coveted accolade further highlighting PureCare’s commitment to excellence and innovation in sleep technology.
“The OmniGuard Advance 5-Sided Mattress Protector stands out for its exceptional protective features, creating a barrier against moisture, allergens, dust mites, mould, and mildew,” says Johan Bosman, Senior Vice President of Global Business Development. “This comprehensive protection ensures a cleaner, healthier sleep environment, which is essential for maintaining a hygienic bedroom space. The mattress protector is designed to fit like a fitted sheet, making it compatible with both adjustable and standard bases, and accommodating various mattress depths.
“The five-sided protection of the OmniGuard Advance Mattress Protector offers unparalleled coverage, shielding not only the top but also the sides of your mattress from spills, stains, and allergens. This extensive safeguarding is particularly beneficial for allergy sufferers and those who prioritise maintaining a clean and comfortable sleeping environment. By extending the life of your mattress, this protector is a wise investment for any bedroom.”
The Good Housekeeping Institute’s rigorous testing process, known for its thoroughness, evaluated the OmniGuard Advance 5-Sided Mattress Protector across several key parameters, including durability, effectiveness, and ease of use. The protector excelled in repelling liquids, resisting allergens, and maintaining its quality even after multiple washes. This recognition assures consumers that PureCare’s products not only meet but exceed industry standards, offering reliability and peace of mind.
“This Good Housekeeping Approved Award 2024is a testament to PureCare’s innovative approach and the superior performance of our products,” Johan said. “We are proud to add this honour to our growing list of accolades as we continue to deliver sleep solutions that prioritise health, comfort, and quality.”
You can see PureCare’s award-winning products in person at the upcoming Autumn Furniture Show. “We invite you to visit us to learn more about how we can help your store significantly grow sales with our top-tier mattress protection solutions,” Johan added.
