Award-winning US bedding brand Purecare is maintaining its momentum in the UK market and is set to display its innovative products during the January Furniture Show.
It’s been quite a year for Purecare. Since its launch at the January Furniture Show at the beginning of 2024, the brand has continued to raise its exposure, reputation and momentum within the industry. This has been fuelled by event attendances and award recognition.
Following a debut event at JFS24, Purecare joined the Minerva Buying Group as an approved supplier in May, further solidifying its reputation as a trusted partner for retailers. This accomplishment was supported during the Spring Furniture & Beds Show, where Purecare made its debut as an official supplier.
Adding to its bow, Purecare became an official supplier to the AIS buying group with the brand already experiencing great success. Following on from another popular INDX event, Purecare recently exhibited at the NBF Bed Show in Telford, which was a “major triumph”, serving as the perfect platform to introduce three advanced cooling pillows, each designed to elevate the sleep experience.
The newly launched pillows bring cutting-edge cooling technology to the forefront, raising the bar for sleep comfort, and were also on display during the Minerva Autumn Furniture Show at NAEC Stoneleigh Park.
“The Nano Memory Foam Pillow features Memory Foam Crumb and PureCool thermoregulating fabric, delivering optimal comfort and advanced temperature regulation,” Purecare said. “The Groove Contouring Memory Foam Pillow is designed for front sleepers, offering adaptive support with a thinner core and strategic zoning.
“Combined with advanced airflow technology and a cold-to-the-touch cover, it ensures a truly restorative sleep experience. Lastly, the Wave Pillow integrates dual layers of Gel Memory Foam and Memory Foam to provide targeted pressure relief for side and back sleepers, supporting the head, neck, and shoulders. The wave’s cool-to-the-touch surface adds a touch of luxury to its exceptional comfort.”
Alongside the pillows, Purecare also displayed an expansive range of mattress protectors and encasements, aimed to enhance every individual’s unique sleep experience. These products included the award-winning OmniGuard Mattress Protector – a particular highlight of the year for the brand.
“The highlight of the year was our OmniGuard Advance Mattress Protector earning the prestigious Good Housekeeping Approved Award 2024,” the company said. “This accolade underscores Purecare’s commitment to producing innovative sleep products that meet the highest industry standards.
“The Good Housekeeping Institute’s rigorous evaluation considered aspects such as durability, effectiveness, and ease of use, with the mattress protector excelling in liquid repellence, allergen resistance, and quality maintenance even after multiple washes.”
The OmniGuard Advance Mattress Protector stands out by providing comprehensive coverage to shield the top and sides of the mattress from moisture, stains, allergens, dust mites, mould, and mildew. It fits like a fitted sheet, making it suitable for various mattress depths and adjustable bases, helping create a healthier sleep environment while extending mattress life.
As Purecare celebrates these achievements, the brand remains dedicated to delivering superior sleep products and will be returning to where it first launched in the UK next month, The January Furniture Show 2025. Visitors are encouraged to “explore the latest in sleep innovation” with Purecare situated in Hall 5 on Stand D42.
“We’ve achieved remarkable success this year, marked by significant milestones and growing recognition in the bedding industry,” the company said. “We’re excited to be returning to the January Furniture Show and look forward to seeing customers new and old there.”
For more information on how Purecare can help your store grow profit and sales, contact the Purecare sales team at sales@purecarehome.co.uk
