Award-winning US bedding brand Purecare returns to where it all started as it prepares to build on its UK momentum in 2025. This feature also shines the spotlight on its recently crowned Agent of the Year. Take a bow, Adam Oldham.
Back in January 2024, Purecare entered the UK market with a big splash at the January Furniture Show (JFS). A year on, and back at JFS once again, the brand has grown exponentially, with the last six months in particular, delivering “incredible” results – says Adam Oldham.
Being modest on his recent personal accolade of being named Purecare Agent of the Year 2024 at the company’s recent sales meeting and annual review last month, Adam paid tribute to the whole team, the brand and its customers.
“I’m absolutely delighted with the recognition as Purecare’s Agent of the Year. It’s been such a journey so far and we’re not going to slow down yet,” says Adam, who is an agent for Yorkshire, Lincolnshire and the North East. “We have a great team from the top to the bottom. Everybody gets treated well and we all share the same passion, where that’s selling and training, to packing, delivery, office admin and accounts. It’s a truly united team with the same goal. I love the product, the quality and the team.
“My family have been selling mattress protectors for over 30 years into the trade,” Adam continued. “Purecare is by far the best product in the market and the best protectors we have ever sold. The quality and service are truly outstanding.
“The last six months have been incredible. When speaking with my father recently, we have never seen such growth in an agency and that’s credit to everyone involved in Purecare and every retailer that sells Purecare. I’m extremely confident that we will see growth again during 2025 and I cannot wait. Everybody needs Purecare protection!”
With further growth in mind, Purecare will be using JFS as another launch pad for new products, including a luxury cooling mattress protector and bed sheets, as well as displaying its hugely popular, and award-winning, OmniGuard Advance Mattress Protector. “In 2024, the brand was recognised for its remarkable innovation in the UK market, with notable accolades such as the prestigious Good Housekeeping Award for our OmniGuard Advance Mattress Protector,” Adam said. “This esteemed recognition highlights the brand’s dedication to quality and innovation, further solidifying its standing as a trusted leader in the sleep solutions industry.
“At JFS this year, we will feature cutting-edge cooling mattress protectors designed to elevate comfort and sleep quality. We will also showcase our new luxury bed sheets, renowned for their perfect blend of softness, durability, and breathability, offering retailers an opportunity to enhance their offerings with premium sleep solutions.”
Also on show, Purecare will display its three advanced cooling pillows, each designed to elevate the sleep experience, that were launched back at the NBF Bed Show in September. The newly launched pillows bring cutting-edge cooling technology to the forefront, raising the bar for sleep comfort.
“The Nano Memory Foam Pillow features Memory Foam Crumb and PureCool thermoregulating fabric, delivering optimal comfort and advanced temperature regulation,” Adam said. “The Groove Contouring Memory Foam Pillow is designed for front sleepers, offering adaptive support with a thinner core and strategic zoning.
“The Wave Pillow integrates dual layers of Gel Memory Foam and Memory Foam, providing targeted pressure relief for side and back sleepers. The cool-to-the-touch surface adds an extra layer of luxury, creating an unparalleled sleep experience.”
Alongside these product innovations, Purecare celebrated outstanding achievements in 2024. Additionally, Purecare made a significant leap by joining the Minerva Buying Group as an approved supplier, further solidifying its position as a trusted partner for retailers. The brand also became the only official mattress protector supplier to the AIS Buying Group, in the Beds Category enhancing its presence and influence in the industry.
“The January Furniture Show 2025 will offer an excellent opportunity for retailers to explore our new and award-winning products,” adds Adam. “If you are selling the best beds, you need the best mattress protectors. Quality and service is everything, and reputation has never been more important, which is why Purecare is the perfect choice.”
To learn more or to schedule a meeting at the show, contact sales@purecarehome.co.uk.
