Quick-Step, a flooring brand of Unilin, has announced the inauguration of an innovative and high-performing laminate press.
This groundbreaking production line, a €30 million investment, marks a new milestone in the growth strategy. With the new line, Quick-Step is fully committed to laminate flooring as the sustainable, European choice.
The new production line, with a capacity of 2 million m² laminate floors per year, is the world’s most advanced laminate press. The €30 million investment increases the maximum production capacity by 25% and manufactures floors up to 30% faster than other lines. The deployment of artificial intelligence and advanced camera technology guarantees unrivalled speed and precision for the new press, resulting in floors with unprecedented performance and design.
Compared to other laminate presses, the new line doubles the structure depth in the wood core, giving Quick-Step’s top models an extremely refined depth structure that makes them indistinguishable from actual wood. Flexibility is another asset of the new line, which is able to produce two designs at once thanks to the use of high-tech robots.
Unilin CEO Wim Messiaen said: “Through this investment we have once again pushed the boundaries in the flooring industry. This brand-new production line is the undisputed top of the bill of the flooring sector. The investment enables us to manufacture the finest and most high-performance floors in an extremely efficient manner. Today we once again bolster our position as world leader in high-performance laminate flooring.”
Quick-Step, is sold worldwide in over 8,000 stores. The investment in Wielsbeke is part of Unilin’s wider investment strategy in laminate flooring. In January 2025, the foundation stone was laid for a new laminate plant in Brazil, which will act as a hub for the growing Latin American market. The new laminate press in Belgium pushes the boundaries of laminate technology and consolidates the status of the Wielsbeke site as a worldwide R&D centre for laminate flooring.
“Laminate is much more than just an affordable floor”, says Unilin CEO Wim Messiaen. “It’s a sustainable product that excels in quality and aesthetics thanks to our innovations. We continue to invest in technology to be able to provide our customers with the best floors.
“Sustainability is central to Quick-Step’s strategy. Wood, a renewable resource that captures CO2, is the main raw material. The core of laminate floors (HDF) is produced using reclaimed wood. This is waste wood from other industries, such as sawmills or road maintenance. In recent years, we have pioneered the flooring sector. Thanks to our patented recycling technology, Quick-Step is the first and only one that can now fully recycle laminate floors. This turns laminate into a 100% circular product that can be recycled into a new floor at the end of life.”
