Mohammed Boota, Director at Windsor Bed Frames, talks about what to expect to see on its stand during the January Furniture Show.
West Midlands-based bed frame manufacturer Windsor Bed Frames is set to showcase its solid Pine and Oak bed frames during the January Furniture Show (JFS).
The business, which has been designing and manufacturing high quality bed frames and furniture for over two decades, is introducing new models and finishes, as Mohammed explains: “During JFS, we will be promoting our quality hand made solid Pine and Oak bed frames that we manufacture here in the UK.
“There will be the introduction of our new oiled finishes offering vibrant colour options without the premium of paint costs, while we are also launching new models in our range.”
Mohammed added that the past 12-months has been “challenging” but the business has delivered a positive year, with its reputation being a key driver in its continued success. “2024 was a challenging year for the industry as a whole, but thankfully our name and reputation has helped us trade positively and get through this tough time.
“We are consistently investing in our machinery and skilled staff, and always looking forward with new designs and colour options. We take great pride in having a close relationship with our customer database and sales agents to help achieve this.”
The products produced by Windsor Bed Frames are hand made by its craftsman, as Mohammed continues: “Using the highest quality of raw materials our craftsman ensure that each piece of furniture blends seamlessly into all interiors and provides each room with that extra element of elegance.
“We are very passionate about providing the best for your business, so that you can supply the very finest solid wood furniture, to your customers. This commitment to customer service is what sets us apart in today’s competitive market place.
“We know how important it is for you to get your orders on time, regardless wherever you are in the UK. We have our own fleet of dedicated delivery vehicles to ensure that you receive your orders on time and in perfect condition.”
During JFS, Windsor Bed Frames will be running display promotions on its stand, with Mohammed looking forward to welcoming visitors and potentially expanding its team too. “We are looking to achieve new potential customers and also looking for sales agents in some areas of the UK to help carry us forward,” Mohammed said.
“We are a very proud company and are looking forward to JFS to show our established and new products to our customers, existing and new, and encourage everyone to come see us in Hall 5 – Stand G60.”
