Presti AI, a Paris-based startup founded in 2022, is revolutionising the furniture industry by offering generative AI solutions tailored to create high-quality lifestyle imagery.
With a focus on efficiency, affordability, and photorealism, Presti has quickly become a trusted partner for furniture manufacturers and retailers worldwide, including high-end brands. The company’s innovative approach addresses long-standing challenges in traditional photography and CGI while adapting to the evolving needs of the industry.
Presti AI has made significant strides in improving its technology:
Smarter AI: The latest model can process detailed room descriptions exceeding 300 words, enabling highly accurate and personalised imagery that reflects customer specifications.
Enhanced Creativity: Users can now incorporate complex visual cues such as camera blur, realistic humans, and intricate foreground elements into their images.
Exponential Variations: The expanded description capabilities allow for limitless room variations, ensuring unique outputs for every user.
Additionally, Presti is developing features like “same room setting,” which will allow customers to generate identical environments across multiple product angles—a breakthrough for creating consistent product pages.
Since releasing its new model earlier this year, Presti has added over 100 new customers, bringing its total user base to more than 250 furniture manufacturers and retailers globally. Companies using Presti report saving significant time and costs while achieving higher conversion rates with its imagery. The platform’s ability to constantly improve based on customer feedback further strengthens its appeal.
Presti’s presence at major furniture fairs such as MAISON&OBJET (Paris), January Furniture Show (Birmingham), and Las Vegas Market (USA) highlights its growing influence in the industry. Conversations at these events reveal increasing adoption of AI imagery across brands with both low and high SKU counts. While high-end brands experiment with AI for print catalogs, larger manufacturers are embracing scalable solutions like Presti to overcome logistical challenges in traditional methods.
Looking ahead, Presti plans to refine its technology further by addressing nuances like perfect room consistency and exploring video content creation. With ongoing investment in R&D, the company is poised to unlock even greater value for its customers over 2025.
Presti AI is leading a transformative shift in furniture photography by providing faster, cheaper, and smarter solutions tailored specifically for the industry. Its innovative approach not only addresses existing challenges but also empowers brands—both luxury and mass-market—to adapt to modern demands with ease. As adoption grows globally, Presti is set to redefine how furniture companies create imagery while driving efficiency and creativity across the sector.
