Rhubarb Seating, a well-established name in British contract furniture, has announced the launch of its new brand identity: rhbr.
The rebrand represents more than just a new name — it signals a renewed mission, a sharper focus, and a bold step forward. rhbr builds upon years of design and manufacturing expertise, staying true to the company’s commitment to wellbeing, sustainability, and high-quality UK production.
“rhbr is the next chapter in our journey,” says Susan Hann, Managing Director at rhbr. “It’s a name that reflects our modern identity while honouring our heritage in design-led, sustainable British manufacturing.”
rhbr designs and manufactures contract seating for sectors where comfort, durability, and design integrity are essential — including education, healthcare, bioscience, and public sector environments. As part of its evolution, rhbr is expanding into commercial interiors, bringing its core ethos of wellbeing and sustainability to modern workplaces.
Sustainability is embedded in every step of rhbr’s process — from material selection to end-of-life solutions. The company not only creates new products but also re-upholsters and refurbishes existing furniture as well as reusing materials wherever possible – all with the objective of reducing waste and maximising impact, championing circularity in contract furniture.
“We believe good design should last, not just in style but in substance,” continues Susan. “That’s why we prioritise crafting seating solutions that serve people and the planet.”
The move to rhbr reflects a design-forward, future-focused approach without compromising on the values that have always guided the company:
- Inspired British Manufacturing
- Thoughtful design for wellbeing
- Environmental responsibility
- Lasting partnerships with the sectors that shape society
Whether in leisure, hospitality, education, healthcare, public building or a new-generation workspace, rhbr products are designed to support how people live, learn, recover, and connect.
The new brand also marks the opening of rhbr’s brand-new showroom in Clerkenwell, the beating heart of Britain’s design and furniture industry. Visit rhbr at The Vault, Ground Floor, 8–11 St John’s Lane, Clerkenwell, London.
