Experienced sales director Richard Gretton has been appointed as commercial director at GNG Group as the West Yorkshire business continues to drive the growth of its consumer, contract and medical mattress division.

With over 25 years’ sales experience, Richard’s long track record includes working within the furniture industry. He joins from Hypnos Beds where he spent almost six years as global retail sales director. Prior to that, he was commercial director at Castelan Group where he launched new strategic services across the furniture, leisure and hotel markets. He also spent over three years as commercial development director at Homeserve plc as well as having been commercial director of Valspar UK.

A strong commercial and operational professional, Richard’s expertise includes marketing management, negotiation, business planning, market planning and operations management.

With purpose-built 40,000sq ft manufacturing facilities in Normanton, West Yorkshire, which opened just last year, GNG has grown into one of the leaders in British mattress manufacture, supplying retailers and hospitality providers across the UK as well as being an approved supplier to the NHS.

In his new role with GNG, Richard will lead the sales operation for the expanding mattress division which includes its Komfi vacuum-packed mattress brand, featuring recycled Ecofoam and luxury Sonlevo mattresses with unique TrueGel grid system technology.

“With his exceptional track record of success within the industry, Richard will play a pivotal role in spearheading the further growth of our mattress division,” says GNG Group managing director Darren Potterton. “Having increased capacity by over 300% with the opening of our Normanton facilities last summer, we have ambitious expansion plans to continue to build our customer base.

“Richard’s appointment comes at a crucial time as we embark on the next chapter of planned growth in the UK. His strategic vision and business acumen, together with his industry insights and ability to forge strong relationships, will be instrumental in positioning our company to capitalise on emerging opportunities and further enhance our capabilities.”

Richard adds: “With a 40-year manufacturing heritage, GNG has become one of the leading names in British-made mattresses. Known for quality, service and product innovation, I am excited to be joining a fast-growing business where I believe I can make a real difference. While the company has made impressive progress in recent years, there are still new markets to be explored and I am looking forward to using my skills to bring GNG’s outstanding products to a wider audience.”