Shire Beds Limited made a remarkable impression at the January Furniture Show 2024, held at Birmingham’s NEC. Their stand, located in Hall 5, was a hub of activity and innovation, showcasing their latest range of beds and mattresses.
The highlight of Shire Beds’ exhibit was their commitment to quality and craftsmanship. Visitors were particularly impressed by the new collections, which combines traditional techniques with modern design elements. The attention to detail and the use of high-quality materials were evident in every piece, making it clear why Shire Beds is a trusted name in the industry.
“The Internum, with internal tufts and quality fillings, offered a luxury product at a price that allowed retailers good margins,” Fara Butt, Director of Shire Beds said. “Best sellers Ravello and Capri were still firm favourites amongst buyers, while the Solitdue and Cool Nytz ranges, offering natural and cool properties, were also well received.
Headboards, divans, ottomans and the luxury guest beds were all available to view in a range of fabrics too. The own brand option, giving retailers the brand behind the brand, is an area Shire Beds have capitalised on in the last 12 months with over 100 retailers signed up.
One of the standout features of their display was the interactive experience they provided. Fara said: “Attendees had the opportunity to test the comfort and support of various mattress models, receiving personalised recommendations from our knowledgeable staff. This hands-on approach not only engaged visitors but also demonstrated our dedication to customer satisfaction.”
Additionally, Shire Beds received high praise for their sustainability efforts and were highly commended at The Furniture Awards in this category. Their selection of materials, FSC credentials, and EDI initiatives were a hit among environmentally conscious buyers. “This focus on sustainability aligns with the growing trend towards greener living and positions us as a forward-thinking company,” Fara added.
Overall, Shire Beds Limited’s presence at the January Furniture Show 2025 was a resounding success, as Fara concludes: “Our innovative products, commitment to quality, and customer-centric approach left a lasting impression on all who visited our stand and we look forward to a positive year ahead.”
