Show success boosts Hyders wool benefits

Bill Parkinson, National Sales Manager at Hyders Beds Ltd, reflects on recent trade show success which allowed the business to delve into the deeper benefits behind its wool.

Maintaining a commitment to sustainable manufacturing, Yorkshire-based Hyders Beds Ltd has grown its profile over recent months following the successful appearances at two key trade events. The business, which boasts more than 30 years of experience, exhibited at the INDX Beds Show, organised by Associated Independent Stores (AIS), as well as the Spring Furniture & Bed Show, run by Minerva.

Both shows delivered positive responses, as Bill highlights: “We’ve had very successful shows with visitors really engaging in our wool story and commitment to sustainable manufacturing. We saw a strong reaction to our wool message and products on show, including the display of different wool types in comparison to what goes into the mattresses we produce.

“We also found a willingness to learn and understand more about our business and product offering from visitors, which we’re confident will further boost our profile and further enhance our story. Both events have been a pleasure to attend and we now look forward to working with customers while continuing to spread the awareness of our sustainable products – all driven by our wool.”

Ranges on display at both shows included its Haven and Savile models, as well as an informative guide to its wool. “For centuries, wool has been popular material for all-natural mattresses, toppers and protectors, pillows, comforters and other bedding – and demand continues to grow even today,” Bill said. “When you consider all the advantages of this fibre, it’s clear to see why this is the case.

“Studies also show that people sleeping with wool bedding have a lower heart rate, less sleep disturbance, and increased duration of beneficial REM sleep. Wool naturally thermo-regulates and is remarkably comfortable in all seasons.

“Wool is also naturally resistant to mould and mildew. It quickly absorbs and releases moisture, and thus doesn’t allow the damp conditions that moulds and mildews thrive on. Other fibres, which don’t readily release moisture and are therefore can be more susceptible to collecting allergens.

“The protective lanolin coating found in wool makes it naturally resistant to combustion too. Wool is able to pass flame retardant tests without the use of added toxic chemicals commonly found in traditional bedding. Another advantage of wool in mattress pads and mattress toppers provide additional relief from painful pressure points as you rest. People suffering from chronic pain such as arthritis, fibromyalgia and bed-sores often find comfort with wool.”

Alongside the use of the fibre, Hyders Beds also remains committed to sustainable production where the sheep are not harmed during the shearing process and the wool is processed without the use of chemicals. “Our British Wool is entirely derived from local flocks of sheep that are raised following specific criteria set by the British Wool Marketing Board, that ensures top quality wool,” Bill added. “Our wool is scoured and felted within a 2-mile radius too.

“Over the years, our specialty in the manufacture of various kinds of mattresses has evolved to high quality using the recent technology trend amalgamated with extensive test and trial with our years of master craftsmanship experience. Contact us today to learn more about our technical advances and product ranges.”

www.hydersbeds.com

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