Sloane Stanley has announced the opening of technology-led sleep smart brand, Sleep.8, in its newly upsized and refurbished flagship store at 362-368 King’s Road in Chelsea, London.

The expanded store, which has more than doubled in size, has opened its new look 2,950sqft space on the King’s Road. Designed by an in-house team, the store provides bespoke solutions for sleep-related challenges through eco-friendly products which are hypoallergenic and plant-based, providing advice and support from specially trained consultants.

To compliment the boutique in-store ambiance, Sleep.8 has also collaborated with luxury lighting specialists, Timothy Oulton, another brand located on the King’s Road, on their lighting fixtures. This pairing provides customers with the ultimate creative inspiration for bedroom interiors.

Musi Chayla, Sleep.8’s UK CEO commented on the new opening: “We are very pleased to have launched our upsized Chelsea store, and it’s great to see the space come to life with the support of the Sloane Stanley team, and our exciting partnership with Timothy Oulton. Our upsized store will provide even more opportunity for customers, from both near and far, to get the sleep support they need. We are excited to continue our brand journey in an improved and enhanced space.”

Hannah Grievson, Property Director at Sloane Stanley also said: “Sleep.8 has been a part of the King’s Road for a couple of years, and it’s been a pleasure to witness the brand thrive and to play an integral part in its journey. The partnership with Timothy Oulton on the interior of the store also highlights how our estate and wider King’s Road is woven together by brand connections and continued landlord support to create a solid community.”