Amy Curtis, head of marketing at Sleepeezee, details what to expect during this year’s NBF Bed Show.
As Sleepeezee marks its 100-year birthday, the mattress maker is excited to confirm four new range launches at the upcoming NBF Bed Show, backed with fantastic marketing and in store support for its retail partners, as well as a promotional calendar for the new year.
The four new collections planned for launch will be refreshes on some of Sleepeezee’s best selling ranges including Campaign for Wool, a price conscious naturals collection, which will feature enhanced spring counts with calibre edge for extra side support and additional natural comfort fillings, all with the Campaign for Wool branding on in support of the charity of which HRH King Charles II is a patron for.
Its best-selling PocketGel Plus range will also be getting a complete overhaul in design, named ActivFlex™ Response, with upgraded features and new ActivFlex™ spring foam – a unique comfort material that takes the benefits of pocket springs and foam and combines them to create a comfort layer that is able to adapt and flex to your unique body shape, offering superior support.
Alongside these collections will be a new Graphite memory foam range and Cool Refresh Collection, which features Sleepeezee’s cool touch cover, designed to reduce body temperature to help achieve the ideal sleep temperature for a deep and undisturbed night’s sleep.
Finishing off the new launches for the show, Sleepeezee will also have new fabric options, headboard designs and divan offerings to go along side the new range launches.
Amy Curtis head of marketing comments: “It will be another exciting show for Sleepeezee with four new ranges to be launching for our retail partners, as well as some new design options too.
“It’s been a fantastic year for the Sleepeezee team celebrating our centenary, so we look forward to being able to see our retail partners again to show them what we’ve been working on for the last six months, and to raise a glass in celebration at the Sleepeezee bar on stand.”
Sleepeezee were also proud to have recently won the Furniture News Best for Staff Welfare award and the Big Furniture Group Best Mattress Supplier award both voted for by its readers. These awards are testament to the hard work of the entire Sleepeezee team, demonstrating the superior product offering and service Sleepeezee can provide.
Sleepeezee is also marking its centenary as a member of the National Bed Federation (NBF). Combining the best materials, innovative designs and traditional techniques, the business handcrafts high quality pocket spring mattresses. With a 300-strong team of expert craftspeople based in Sleepeezee’s manufacturing facilities in Rochester, Kent, every detail of each bespoke mattress is carefully checked for consistency and quality.
As well as joining the NBF in 1924 when the company was founded, Sleepeezee has also been a Royal Warrant holder for over 30 years, demonstrating its outstanding quality and service.
Sleepeezee started its 100 year celebrations last year at the NBF’s Bed Show in Telford where it launched its ‘Centurial’ mattress which was named as the NBF Bed Product of the Year winner and has gone on to sell in the thousands over the last 12 months.
Steve Warren, managing director, comments: “We were one of the early members of the NBF and they’ve been a great partner over the years. The Bed Show they organise is the industry platform we use for our launches – we plan our product strategy around it as we know that all the retailers will be there.
“We’re looking forward to continuing our centenary celebrations at this year’s Bed Show and will be launching four new collections, comprising 12 new mattress designs. It’s always a great opportunity for networking with retailers, peers and suppliers.”
Steve continues: “The NBF has played a vital role in driving up quality within the industry as it has a strictly audited Code of Practice which gives consumers peace of mind that they are buying from a trusted brand. In addition, our production team benefits from the NBF’s technical forums and updates regarding new legislation and regulations, as well as having the chance to make their voices heard. We also have access to valuable consumer data to inform our marketing, as well as information-sharing and best practice for sustainability, and we’re currently talking to the NBF about bed apprenticeship schemes.
“Overall, the NBF is a very active trade body that understands how to engage with its members and really adds value both by raising consumer awareness of their standing, and also by providing a wealth of resources.”
Tristine Hargreaves, executive director of the NBF, said: “We’re proud to be marking 100 years of supporting Sleepeezee – after the success of the Centurial mattress launched at last year’s Bed Show, we’re excited to see this year’s new products.”
Membership of the NBF offers a number of benefits from technical, marketing, HR and sustainability support to training and education, and health and safety services. To find out more, visit https://www.bedfed.org.uk/join-the-national-bed-federation/
