Sofa Factory, part of the Bentincks group, has announced the appointment of Guy Hughes as its new agent for the Northwest region.

Guy’s arrival at Sofa Factory will bring “great energy in the Northwest region”, the business said. “Guy has worked in the industry for only two years but we think young blood was much needed to shape the dynamic future.”

In accepting the appointment of regional agent, Guy added: “I am very excited for the opportunity. It’s an honour and privilege to lead and further cement our position as the trusted and respected partner of key upholstery retailers.

“With a real drive towards creative ideas coupled with key advancements in bringing trend focused upholstery product to the market faster, I am confident that we can realise our ambitious targets far sooner than originally planned, whilst maintaining the exceptional customer service we are renowned for.”