Sofa retailer Sofology has confirmed the appointment of Simon Peck as its new Digital & Business Development Director.

The newly created role will see Simon be responsible for the development of the retailer’s omnichannel strategy, including business ownership of ShopLive, a 24/7 online assisted shopping service, and an order online, collect in-store fulfilment offer.

Simon joins the company from electrical retail heavyweight, Currys, where he was Head of Omnichannel Development.

In a statement on LinkedIn, Simon said: “Sofology is an amazing, customer obsessed business, with a culture that rings true on all the things that I think are important in driving business success.”

“It’s easy to start a new role getting into the usual rhythms of retail and your own role, but my journey starts with truly getting to learn all aspects of the business and the customer…working in stores, out on the delivery vans, in the distribution centre, customer services and so much more, which I’m really looking forward to.”

“Whilst my journey at Currys has ended, I have loved working across multiple roles, with some amazing people, many of whom have played a big part in my development.”

“I have seen and been a part of a huge amount of change with the business and wish all of the team huge success in their transformation journey to helping everyone enjoy amazing technology.”

“As a shareholder I will continue to watch their progress with interest.”