Staingard embarks on new chapter with the formation of strategic alliances

Furniture care specialist Staingard has announced a new partnership with Orwell Insurance Services, operating under the banner of Staingard Furniture Care, to introduce a range of furniture insurance solutions.

Orwell Insurance Services, will be arranging a comprehensive range of furniture warranty products for retailers to offer consumers.

Paul Aiston, Staingard MD commented on the partnership: “Orwell Insurance Services, a family-run business like ours, shares our commitment to customer care and brings 25 years of expertise in household and property insurance. Their professional, friendly approach ensures stability and a customer-focused ethos.”

Richard Andrews, Orwell MD, added: “We are delighted to embark on this new partnership and look forward to working with retailers to continue delivering exceptional value to their customers.”

Staingard has also announced a “strategic” partnership with fellow furniture care specialist Guardsman UK Ltd. Paul continued: “We are proud and excited to unveil a strategic alliance with Guardsman UK Ltd.

“As one of the most trusted names in Furniture Care and part of the global Amynta Group, Guardsman brings unparalleled excellence in customer service, claims handling and furniture repairs. This collaboration represents a perfect synergy, allowing us to expand our market share while benefiting from Guardsman’s expertise and global reach.”

Commenting on the partnership, Mark Potter, Guardsman MD, said: “I’m delighted to announce Guardsman’s support for the new alliance between Staingard and Orwell Insurance Services. This new partnership aligns perfectly with our commitment to collaborating with leading furniture care professionals. By combining our expertise, we aim to further enhance the quality and range of services available to retailers and their customers and we welcome the Staingard/Orwell Insurance Services retailers into the Guardsman family.

“There is no change to any of the existing Guardsman retailer partnerships and these continue as normal. We are partnering with Staingard and Orwell Insurance Services to onboard their retailers and assist them in the growth of their insurance division whereby Guardsman will support them with our underwriting and claims handling expertise.

“We are excited about the opportunities this alliance presents and are committed to supporting Staingard and Orwell Insurance Services as they move forward. Together, we will continue to set the standard for excellence in furniture care and protection.”

Paul concluded: “These alliances mark a new chapter for Staingard, enabling us to deliver even greater value and care to our customers.”

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