Flooring and carpet retailer Tapi has achieved the largest increase in online visibility within the online UK tiles market over the past year, according to a new report. 

Salience Search Marketing’s annual online UK tile sector report uncovers the industry’s leaders based on their online prominence and visibility.   

The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for online UK tile brands to reveal the industry’s most successful names. The full report is available to view here. 

Online Visibility Growth 

Central to this analysis is each brand’s online visibility ranking, which is determined by the organic search traffic their website attracts. This metric is vital for understanding the website’s overall growth or decline.

Tapi leads the UK tile industry, boasting a 143% increase in visibility over the past year. Known for its affordable, stylish, and high-quality flooring solutions, Tapi secures top spot for online traffic.

Following behind is Online Carpets. Favoured for its affordable flooring options with free samples and quick delivery, the brand secures second place with a 94% rise, highlighting its commitment to captivating online audiences. 

Tile Giant records a 60% increase year-on-year, highlighting that the brand’s wide selection of affordable, high-quality tiles and flooring options make it a go-to for consumers. 

Fired Earth, favoured for its premium tiles in stylish and timeless designs, sees a 175% surge in popularity. 

Carpet Warehouse, known for its quality carpets and flooring at competitive prices, also lands a spot in the top five with a sizeable 377% increase. 

These brands stand out as ones to watch, experiencing the most significant growth in the market and demonstrating the success of their strategies in enhancing brand awareness and boosting customer numbers.

Online Visibility Decline

Meanwhile, Topps Tiles sees the biggest drop in online visibility, with a 22% decline in online traffic. 

Despite being known for its vast selection of high-quality tiles, innovative designs, and expert advice, Topps Tiles sees a decrease in demand. 

Tile Mountain provides affordable tiles and convenient online shopping, however, the brand sees a drop in demand with a 34% decline in traffic. 

Similarly, Flooring Superstore, despite its extensive range of affordable flooring options, sees a 36% drop in traffic. 

Porcelain Superstore, known for its curated selection of stylish, affordable porcelain tiles, also faced a drop in organic search traffic with a 72% decline. 

British Ceramic Tile sees an 85% drop in organic search traffic. The brand is known for its high-quality, stylish ceramic tiles, however, British Ceramic Tile will need to correct this decline in traffic. 

These declines highlight these brands’ challenges in maintaining their online presence and attracting potential customers.

However, there has been a sector-wide increase in search traffic, with a 31% increase across the industry. This indicates a growing popularity for tiles and other flooring options, as customers seek the best deal. 

Brett Janes, managing director at Salience Search Marketing, said: “The growing competition and changing demands of the home and commercial interiors industry highlight the importance of a well-implemented strategy. 

“While some brands record growth in online visibility, others experience a concerning drop, emphasising the need to accommodate consumer needs. 

“Brands must tailor their approach to the ever-changing industry trends and ensure they provide the best online experience to secure returning customers.”