Bilkis Patel, Director at Vogue Beds, talks about their consistent evolution in offering a range of eco mattresses including the development of their Climate collection.
Climate mattress – An Eco range mattress collection.
The Vogue Beds Group operates from its head office and factory in Barwell just outside of Leicester. The factory itself was previously one of George Wards shoe factories, one of the UK’s largest shoe and boot manufacturers. Some of G Ward’s Companies Ledgers books from the 1920’s can still be viewed in the factory today.
The Vogue Beds Group started to repurpose the factory in 1993 and have continuously improved and worked on the site for it to become 60,000sqft centre of manufacturing excellence it is today. The factory now also features its own photography studio, research and development area and Factory Direct shop.
The founder of the Vogue Bed Group Ebrahim Patel has spent all his working life in the bed and mattress industry. He became president of the National Bed Federation 2015. The group is still very family orientated with other members of Ebrahim’s family working within the business. Along with many members of the manufacturing team which have worked for The Vogue Beds Group of over 25 years.
“We have been constantly innovating with different products and ideas ever since the inception of Vogue and have been determined to provide our customers with a place they can buy mattresses and all types of bases and headboards,” says Bilkis. “We wanted to create a one stop for our customers, giving them the opportunity to have a variety of mattress ranges from your traditional mattress to an eco-friendly sustainable range.
“Our journey for the NEW Climate mattress collection started with the development of Vegan mattress back in 2022, when we were the first NBF manufacturer to make a Vegan Society certified mattress.
“Over the last two years learning, understanding the market with customer and retail research, we have progressed this mattress to the next level.”
The Climate Mattress collection has a new recyclable fabric, with the construction of the fabric made from polyester/repreve, which is yarn extracted from plastic bottles from the ocean.
The fillings also consist of recycled plastic, from the spring insulated pad to the specialist fibre fillings offering support and comfort. All the fillings are made from recycled plastics, which brings it in line with circular economy, where materials never become waste and are regenerated.
“We offer three types of Climate mattresses featuring three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket all the Pocket springs have been approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process,” said Bilkis. “This moves us beyond just ‘Vegan Friendly’, offering the retailer and consumer the very best of sustainable, recyclable and comfortable mattress choices.”
The three mattresses offer a different comfort/tension level – Meadow 1000 offers a Medium Soft feel; Floral 1500 offers a Medium Firm Feel and the Forest 2000 offers a Firm feel.
“All three NEW mattresses headlined at the NBF Bed show and were a big success during the event,” Bilkis added.
“More importantly, we realised over the last few years that although the Vegan story was powerful, the end user/consumer message required a better explanation of the benefits of these mattresses. Our Climate Mattress collection provides this message and we’re really excited about our next stage of innovation.”
