Matthew Stokes, Director at Captive8 Media Ltd, shares an insight into the magic of video and why furniture businesses should be producing more.

Captive8 Media is all about helping businesses shine through the magic of video. They’ve been creating impactful content for years, working with companies big and small to produce videos that don’t just look good but deliver real results. They specialise in trade show videos, customer testimonials, and event coverage.

“Over the years, we’ve built a reputation for making the process easy, stress-free, and even fun! If it involves a camera and a story to tell, we’re ready to roll (quite literally),” says Matthew. “Furniture businesses have some of the best stories to tell, whether it’s the craftsmanship behind a gorgeous table or how designs create perfect spaces for families or businesses. Video is one of the most effective ways to share those stories.

“Our trade show videos, for example, are a brilliant way to capture the buzz of events like The January Furniture Show. They showcase your stand, your team, and your products at their best, grabbing attention on social media or your website. But that’s just one piece of the puzzle.

“Customer testimonial videos are another game-changer. There’s something incredibly powerful about hearing a happy customer talk about how much they love your furniture. It builds trust, showcases your product in action, and inspires potential customers to imagine themselves enjoying the same experience. Whether it’s your work in a luxury hotel or a sleek office, testimonial videos are pure marketing gold.”

Captive8 Media has worked with a number of businesses in the furniture space, including RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution. Matthew explains: “We’ve worked with RetailSystem at The January Furniture Show for around five years. These videos have focused on their products, software updates, and changes in the business.

“We’ve also captured their booth in action, showing the energy of the event. The videos were a hit on their social media, attracting attention long after the show ended – so much so that we’ve been invited back every year, and we’ll be there again this January!”

How to get involved?

For many businesses, the idea of creating video content can feel a bit daunting. Captive8 Media help guide you through every step, and it often costs far less than you’d think. If you’re already putting time, money, and effort into exhibiting at a trade show or creating amazing products, why not shout about it?

“At Captive8 Media, we’ve always focused on providing great value, delivering high-quality content that fits any budget,” says Matthew. “Video is one of the most engaging ways to showcase your brand and connect with your audience.

“Whether you need a trade show highlights reel or a customer testimonial, we bring experience, creativity, and a knack for capturing what makes your business special. And with packages starting at just £349 for The January Furniture Show, it’s a cost-effective way to create content that keeps working for you long after the show doors close.”

Camera-shy you might add? Captive8 Media has you covered here too. “Our job is to make people feel comfortable and confident,” Matthew said. “We create a relaxed environment and know how to bring out the best in people and their team. The result? Fantastic content that captures the essence of your business without any stress.”

Find out more about Captive8 Media at www.captive8media.com or contact them directly to get your business on screen. sales@captive8eventvideos.com / (+44) 208 610 9020