Award-winning US bedding brand Purecare shares more data behind its drive to become the UK’s go-to brand in the sleep and wellness space.
Wellness, sleep, bed time habits and all the products associated with sleep quality are very much at the forefront of consumers minds. Also on the front line, is the growing demand of putting into practice routines to experience better sleep quality, as well as investing in products and services to aid overall wellness.
It’s been no secret that the general wellbeing movement has been sweeping the UK – and the world – for some time now. This includes so many different sub-categories of shifting mindsets from diet and exercise to arguably the most important factor, sleep. In fact, according to one of YouGov’s most recent surveys, it polled adults in Great Britain on whether they are getting the ideal amount of sleep they’d like and the steps they’re taking to improve their sleep quality.
Data from the survey revealed that three-fifths of Britons would ideally like to get eight hours or more of sleep a night (77%). However, only about a quarter of Britons say they get more than eight hours of sleep at night (25%), which creates a gap between the amount of sleep Britons hope to get and actually get.
Further supporting this metric is separate data from the Mental Health UK association, where it found that almost one in five people in the UK aren’t getting enough sleep. Results showed that 25% of adults in the UK cite money worries as negatively impacting their sleep, while 37% cite work as reducing the amount of control they feel they have over their sleep. Even further still, and according to the latest Shopify Health and Wellness Trends 2025 report, consumers are actively looking to prioritise high-quality sleep, to invest in innovative products and implement lifestyle changes.
So, is the growing appetite for sleep and wellness really there or is it more of a bedtime fairytale?
Did you know that the UK wellness market has seen significant growth since the Covid pandemic? In 2022, the wellness industry reached 131% of its pre-pandemic (2019) market value, ranking first globally, according to data from the Global Wellness Institute (GWI). The UK was also one of the two fastest-growing wellness markets since 2020, growing 19.4% annually, just behind Mexico at 25.2%.
The UK wellness market also hit a record valuation of $170.5 billion (£138.7bn) in the pre-pandemic year of 2019, which has grown to $224 billion (£182bn) in 2022. “The UK has one of the world’s largest, most diverse, and resilient wellness economies. The British public are very sophisticated wellness consumers,” said Katherine Johnston, GWI senior researcher.
Relating this to sleep-focussed enhancing products, various data sources suggest a growing demand in bedding and pillows. According to the UK Bedding Market Trends Report 2024 by AndFacts, it highlights that the UK bedding market is expected to grow by 8.20% this year, with 45% of consumers preferring sustainable bedding options and a 30x increase in demand for hypoallergenic bedding. Other research from Statista outlines that the UK bedding market is projected to reach revenues of over $1.38 billion (£1.07bn) with an estimated annual growth rate of 1.54%.
Even pillows are proving to be a powerhouse with expected sales to reach $1.4 billion (£1.09bn) by 2030, according to the UK Pillows Market Size & Outlook report by Horizon. It states that the UK market is expected to grow at a rate of 5.1% from 2023 to 2030. Reverting back to the YouGov data as mentioned earlier in this article, it supports the growth forecast and highlighted actions on how some consumers are improving their sleep. The top result is to upgrade their bedding for more comfort (40%), alongside going to bed at the same time every night (also 40%) to improve their sleep quality.
With wellness at the heart of Purecare’s core values, the brand has positioned itself to take full advantage of this growing demand, with its products demonstrating many key attributes to boost wellbeing and sleep quality. “With every fiber of our being – with every stitch of our fabric – we care about the wellbeing of everybody and every body,” says Johan Bosman, Senior Vice President of Global Business Development. “We start with the most premium materials and finesse each product with precision-fit™ design features before finishing with outstanding quality control. From our award-winning aromatherapy-enhanced mattress protection, to supple sheets and patented pillows, our products are designed to take care of you.”
So far on its UK journey, which started back in 2024, Purecare has grown its market presence alongside its product offering from award-winning mattress protectors to bamboo bedding and innovative pillows. Paul Lake, Purecare UK and Europe, said: “Having secured our position as the only official mattress protector supplier to the AIS Buying Group in the Beds Category and an approved supplier to the Minerva Buying Group, Purecare remains a trusted leader in the sleep solutions industry.
“Retailers have been impressed with our new Bamboo Silk sheet range, as well as our award-winning mattress protectors and cooling pillows. The Bamboo Silk sheet range has been designed with a “perfect blend” of softness, durability, and breathability, with these sheets offering a luxurious sleep experience while supporting overall wellness. Made from eco-friendly bamboo silk, the range is naturally hypoallergenic, moisture-wicking, and temperature-regulating, ensuring a cool and comfortable night’s rest.
“Our OmniGuard Advance Mattress Protector, which recently received the prestigious Good Housekeeping Award, offers superior protection and breathable design, while the Advanced Cooling Pillow Collection – Nano, Groove and Wave – offers retailers a variety of options tailored to different sleep styles, from thermoregulating fabric to providing adaptive support and zoned airflow technology, all designed to enhance sleep experience. We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.”
Purecare will be exhibiting at this month’s Spring Furniture & Bed Show, which takes place from 20-21 May 2025 at the Telford International Centre in Telford. For retailers looking to enhance their product offerings with Purecare’s award-winning sleep essentials, please contact sales@purecarehome.co.uk for more information.
