Topps Tiles is the most prominent brand within the online UK flooring sector, according to a new report.
Salience Search Marketing’s annual online UK flooring sector report uncovers the industry’s leaders based on their online prominence and visibility.
The report analysed key performance indicators, including visibility, search volume trends, and brand awareness, for UK flooring brands to reveal the industry’s most successful names. The full report is available to view here.
Online Flooring’s Most Prominent Brand
The report identifies the most prominent brands in the UK flooring industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.
| Rank | Online UK Flooring Brand | Monthly Brand Searches | Owned Social Score |
| 1 | Topps Tiles | 201,000 | 145 |
| 2 | UK Flooring Direct | 33,100 | 90 |
| 3 | Tile Mountain | 33,100 | 60 |
| 4 | Quick-Step | 8,100 | 240 |
| 5 | United Carpets And Beds | 22,200 | 75 |
| 6 | Amtico | 12,100 | 129 |
| 7 | Walls And Floors | 12,100 | 128 |
| 8 | Tapi | 12,100 | 122 |
| 9 | Karndean | 14,800 | 99 |
| 10 | Bert And May | 5,400 | 171 |
Topps Tiles stands out with an impressive 201,000 monthly brand searches, along with an owned social score of 145. This significant search volume indicates high consumer demand for its extensive range of quality tiles, innovative designs, and expert advice.
UK Flooring Direct and Tile Mountain both exhibit impressive search volumes of 33,100 monthly searches, with owned social scores of 90 and 60, respectively. This suggests strong brand recognition and engagement in the competitive flooring market.
Quick-Step, renowned for its innovative flooring solutions, registers 8,100 monthly brand searches, with an owned social score of 240, reflecting high customer engagement.
United Carpets And Beds, known for its quality flooring and bedding products, enjoys 22,200 monthly searches and an owned social score of 75, marking its relevance in consumer preferences.
Amtico and Walls And Floors both achieve 12,100 monthly searches, with social scores of 129 and 128, respectively, highlighting their popularity among flooring options.
Tapi also performs well with 12,100 monthly searches and an owned social score of 122, securing a prominent spot in the market.
Karndean, known for its durable and stylish flooring options, has 14,800 monthly searches and an owned social score of 99.
Bert And May rounds out the list with 5,400 monthly brand searches and an impressive owned social score of 171, indicating its niche appeal.
Brett Janes, managing director at Salience Search Marketing, commented: “Our findings highlight the competitive landscape of the flooring industry, with Topps Tiles emerging as the frontrunner in brand awareness, thanks to its impressive search volume and social media engagement. However, with several brands like UK Flooring Direct and Tile Mountain showing significant interest from consumers, the competition remains strong.
“As consumers seek both quality and affordability in their flooring choices, it’s vital for brands to innovate, diversify their offerings, and strengthen their online presence to meet these evolving preferences.”
