Carpet manufacturer Ulster Carpets has announced the acquisition of independent British brand Alternative Flooring.

The Hampshire-based company will now join the range of complementary flooring companies within the Ulster Carpets Group. The acquisition further underlines Ulster Carpets’ belief in high quality, design-led, customer-focused UK businesses.

David Acheson, Ulster’s Strategic Development Director, said: “We believe that the Ulster Carpets Group is a fitting home for Alternative Flooring in terms of culture, outlook and ambition. Alternative will remain an independent, autonomous brand within the Ulster Carpets Group, but with the added expertise and resources to strengthen its capability, service, and product range. It is good news for Alternative’s valued customers, key suppliers, and exceptional employees.”

Chris Brammall, retiring Chairman of Alternative Flooring, said, “We are enormously proud of what we have achieved since taking over Alternative Flooring. Securing a bright future for the Alternative brand, together with its employees, customers, and key suppliers, was a major factor in deciding the most suitable home for its next phase of development. This acquisition gives Alternative the opportunity of reaching its considerable potential.”