David Hewitt, Head of Global Support & Implementation at RetailSystem – an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, talks about the power of quotations and role of personalised KPI dashboards.
Did you know that 80% of customer quotations don’t convert into sales? While this might sound like a challenge, for any Furniture & Bed Retailer that uses the RetailSystem Epos, it as an incredible opportunity.
“Every quotation represents a warm lead – someone who has already shown interest in a product but hasn’t yet made the final decision to buy,” David explains. “The secret to unlocking this hidden potential lies in effective follow-ups. With the right strategy and tools, retailers can turn more of these quotes into confirmed sales, increasing revenue and customer satisfaction in the process.”
The Power of the Quotation Module
RetailSystem’s Quotation Module is one of the most valuable tools available to independent retailers. It ensures that no quotation is forgotten and that every potential sale is given the attention it deserves.
“With our system, retailers can easily schedule follow-ups via email, SMS, or phone reminders, ensuring every lead is nurtured,” David said. “The ability to track every customer interaction means that sales teams can personalise their outreach, keeping communication relevant and engaging.”
To ensure a seamless process, team members can even assign tasks to colleagues, making sure that every follow-up is handled efficiently. David continues: “Our module also allows retailers to measure conversion rates, helping identify areas for improvement and fine-tune their sales approach. Most importantly, businesses can personalise communications, building trust and rapport with customers, ultimately increasing the likelihood of conversion.”
A structured follow-up process is key to improving quotation conversions too. “Simply by implementing consistent follow-up practices, retailers can significantly increase their success rate,” David said. “One of our clients saw their conversion rates jump by over 20% in just a few months, proving that small changes can lead to substantial revenue growth.”
Data Without Distraction: The Role of Personalised KPI Dashboards
In the retail world, success happens on the showroom floor. Sales teams should be focused on customers, not buried in spreadsheets. That’s why RetailSystem’s personalised KPI dashboards are designed to provide clear, actionable insights without overwhelming users with data. “We’ve always believed in the mantra: Own Your Numbers—but don’t let them own you,” David added.
“Our dashboards are designed to offer simple, clear insights that are easy to interpret, ensuring that sales teams can quickly access the information they need without unnecessary complexity. With quick access to key performance indicators, retailers can make data-driven decisions on the go. Additionally, real-time tracking helps businesses stay ahead, allowing for adjustments that keep sales performance on track.
“Unlike traditional data-heavy reports, our dashboards provide the right balance of information and usability, ensuring salespeople remain focused on what truly matters—engaging with customers.”
The Future of Retail Success
At RetailSystem, they are continuously innovating to make life easier for retailers, as David concludes: “We’re enhancing automation within our Quotation Module to streamline follow-ups even further and refining our dashboards to provide even more intuitive insights. Our mission is simple: to help retailers build relationships, improve efficiency, and ultimately, increase sales.
“Maximizing the value of every quotation and having clear, actionable data at your fingertips can transform a business. By leveraging the right tools and maintaining a customer-focused approach, retailers can unlock new levels of success, turning more leads into loyal customers and boosting their bottom line. Let’s start turning opportunities into successes—one quotation at a time.”
