Mark Bonner, Sales Director at Fortune Woods, introduces a new name and identity for the business as it celebrates a major rebrand during the Long Point Autumn Show.

To get right into it, Fortune Woods has completed a rebrand project to better align the company with its growing product offer.

Introducing ‘Abode’.

The new name and logo forms part of the company’s growth strategy that has seen its upholstery offer go from strength-to-strength since debuting at the Spring Long Point exhibition earlier this year.

This was off the back of its debut showroom opening, where the business invested a six-figure sum in a converted mill opposite Harrington Mill, Long Eaton, in October last year.

Now, Abode is preparing to showcase new product developments alongside its new brand at the September’s Long Point, which takes place from 16th – 18th September 2024 in Long Eaton. “Fortune Woods was originally owned by a Chinese factory and named by them years ago,” says Mark.

“With the company changing and progressing so much over the last five years, we wanted a fresh new look and name to represent what we are now doing.

“We have since entered into the upholstery market, which we felt never sat well with the name Fortune Woods, so after a journey of finding the right brand name to move us forward, Abode was born.”

Mark added that the showroom is full of new products including bedroom, dining, occasional furniture and upholstery.

“It’s been a great year for us so far. We’ve launched in a number of galleries in UK retailers, with more planned for later in the year, as well as recently becoming an approved AIS supplier.

“For Long Point, we’re launching three upholstery models, the Placid bedroom collection, which has been one of the most successful uptakes we’ve ever have had on any bedroom range – and its yet to be launched!

“We’ve also recently designed a white label dining and occasional range for a national retailer that will be launched in Autumn. Then later in the year, we will be stocking the Long Point launch upholstery models on a fast-track service. It’s a very exciting time for us.”

As Abode begins a new chapter for the business, Mark issued an invitation to see the its latest products in full during Long Point, adding: “We can’t wait to show everyone what we’ve been working very hard on, and unveiling our new identity. We look forward to welcoming you to our showroom.”

Contact Mark to arrange an appointment: mark@fortunewoods.co.uk