Sleep and wellness-focussed bed business Snooze Mattress Company has announced its expansion into Ireland.

Snooze will officially open its new store at South Ring Business Park on Kinsale Road in Cork on 28 March 2025.

The grand opening, which runs until 30 March 2025, will allow customers to explore “cutting-edge sleep solutions”, experience its Dream Mapping technology and take advantage of its exclusive Grand Opening offers.

Commenting on the launch, Matt Smith, CEO, said: “Cork’s first Snooze Mattress & Wellness store is officially here! Our doors are open and we’ve already been welcoming so many of you in to experience our “Dream Mapping technology” and the feedback has been incredible.

As you can see our showroom is taking shape and we’re fine tuning every detail in preparation for Our Grand Opening at the end of March. This is just the beginning of our journey and we hope to see you in store soon and join us in the Sleep Revolution because “If You Don’t Snooze, You Lose”.”

Snooze, which is based in Colorado, USA, and has 70 franchise locations across America with around nine more to open soon, is looking to expand its presence in the Irish market further, as well as the UK.

“We have 20 stores in Ireland and the UK,” Matt added. “We plan to open 15 more in the near future. We will be the first to have an adjustable base only in Ireland, because right now, you have to buy it with a divan and all this other stuff where you can’t just get a base.

“Join us for our Grand Opening Weekend from March 28-30 and discover the ultimate sleep experience.”